This is a continuation of the debrief from the Brand Managecamp conference. In my last post, I relayed insights about Innovation from the “elite conference on branding” that I attended in Las Vegas last week. Today I’m covering the 2 remaining themes that arose – both fall under the category of “stuff that matters”: Substance (meaning, mission, authenticity, integrity) and Results (ROI, accountability, behavior, reality).
Congratulations to Jon Galloway, the winner 
of the “vote for the best blogpost” celebration I held to mark the 1-year anniversary of my blog!
Jon voted for “don’t go changin’ to try to please them,” a post I had written about why brands shouldn’t go chasing after customers. Jon explains his choice:
This really resonated with me since I’ve seen this mistake made so many times from a product development point of view: (more…)
One of Harvard Business Review’s 
pieces on marketing in these tough economic times left me feeling ambivalent. In “Five Rules for Retailing in a Recession,” the authors outline how retailers can discover that “a larger universe of growth and productivity opportunities is open to them than they might believe.” (more…)
I walked into a Bruegger’s Bagels 
shop, I handed the clerk a piece of paper that told him what I wanted, I watched as he filled the bag, and I walked out of there — all in less than 30 seconds. (more…)
In dropping the Kinko’s name from its moniker, Fedex
(formerly Fedex Kinko’s) may be losing more than 6 letters and an asterisk. 
The name change (more…)
Much of the blame for John McCain’s loss in Tuesday’s election is being laid on the 2 people he was most closely associated with – George W. Bush and Sarah Palin. The impact (more…)
Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.) 
The company also ditched its National brand, (more…)
That’s the subject of today’s post, the 3rd in a 
