Currently viewing the category: "brand disappointments"

mirror universe

by denise lee yohn on July 20, 2010 · 4 Comments · in brand communication, brand delivery, brand disappointments, brand touchpoints, marketing, retail

Those of you who are Star Trek fans would have felt right at home with me the other day.   I went to check out the new Microsoft store which just opened at Fashion Valley mall here in San Diego because I wanted to do a compare/contrast to the Apple store in the same mall.   My [...]

it’s not about the coffee

by denise lee yohn on September 30, 2009 · 2 Comments · in brand delivery, brand disappointments, brand perceptions, brand touchpoints

The following is a guest post by dear friend and consumer expert Brad Bennett.  Brad is an ethnographer living the Chicago area.  By stepping into consumers’ worlds, he uncovers stories that bring fresh perspective and new opportunities for clients and their brands.  Contact Brad at Info AT BBennettCo DOT com. Starbucks is launching instant coffee.  [...]

if a brand has something to say, say it

by denise lee yohn on April 2, 2009 · 4 Comments · in brand communication, brand disappointments, brand equity

Why do brands that have a strong point of differentiation not position themselves on it??  Quizno’s serves a case in point.

wasted potential: final remarks

by denise lee yohn on March 2, 2009 · 0 Comments · in brand communication, brand delivery, brand disappointments, marketing

This post concludes the series on brands that have wasted their potential. 

wasted potential — saturn

by denise lee yohn on February 23, 2009 · 1 Comments · in brand delivery, brand disappointments, marketing

Saturn joins the ranks of formerly esteemed brands like Vonage and Dairy Queen in this series on brands that have failed to live up to their potential. 

brand disappointments: vonage

by denise lee yohn on February 9, 2009 · 3 Comments · in brand disappointments, brand touchpoints

So far we’ve covered GNC, Facebook, and Dairy Queen in our chronicles of brands which have failed to live up to their potential — today Tom Fishburne

wasted potential: dairy queen

by denise lee yohn on February 2, 2009 · 2 Comments · in brand delivery, brand disappointments, brand perceptions, retail

Here’s another post on brand disappointments — this is a series in which I’ve asked brand experts to discuss brands that could have been really good, but have failed to live up to their potential.

wasted potential: facebook

by denise lee yohn on January 26, 2009 · 5 Comments · in brand delivery, brand disappointments, marketing

This is one in a series of posts about brands have failed to live up to their potential — from Jonathan Salem Baskin, author of Branding Only Works on Cattle, the “dim bulb” blog, and Ad Age/CMO Strategy column. 

wasted potential — a series on brand disappointments

by denise lee yohn on January 19, 2009 · 4 Comments · in brand delivery, brand disappointments, brand fun, brand perceptions

What do Lindsay Lohan, the universal remote, and the Bush administration have in common? They are all examples of things that could have been great but have ended up not living up to their potential.