Currently viewing the category:
"brand delivery"
Culture is quite the hot topic in business these days. The adage “Culture eats strategy for lunch” has been acknowledged for ages, but it seems the importance of culture is being emphasized now more than ever.
(This is the first installment of “brand experience briefs” — insights from my audits of new retail and restaurant concepts.) What: the Walmart.com store
note to ceo: take a crap
by denise lee yohn
on October 25, 2011
· 0 Comments
· in brand delivery, brand perceptions, brand touchpoints, leadership, retail
I’m guessing most of you don’t frequently have the opportunity to tell your CEO to go take a crap, but that’s essentially what I did last year – and ever since, we’ve had a fruitful and rewarding relationship.
Last week one of my clients kicked off the journey to operationalize its brand with a fantastic Leadership Meeting! I thought I’d share what the meeting entailed in an effort to pull back the curtain on how I help companies operationalize their brands to grow their businesses.
For the retail industry, the Great Recession has become the Great Malaise. Last week, Karen Talley reported in the Wall Street Journal that most retailers missed expectations for May. While there were some bright spots, the 25 retailers tracked by Thomson Reuters posted 4.9% growth in May same-store sales, instead of the expected 5.4% gain.
trader joes, where less is more
by denise lee yohn
on May 31, 2011
· 6 Comments
· in brand communication, brand delivery, brand touchpoints, marketing, retail
(Welcome to the second in a two-post series on how retailers manage the choice conundrum. This is written by C. B. Whittemore, Chief Simplifier of Simple Marketing Now, a marketing communications consultancy focused on simplifying customer interactions with social media and content marketing. The first post, REI Makes Choosing Easier, which I wrote, can be found [...]
america’s next great restaurant episode eight recap
by denise lee yohn
on April 25, 2011
· 0 Comments
· in brand delivery, brand touchpoints, leadership
DLYohn America’s Next Great Restaurant 04.24.11 Episode 8 Recap from Denise Lee Yohn on Vimeo. other insights from the show: targeting and focus are more important that size and mass appeal — episode 7 recap attention to detail can make or break a business — episode 6 recap the adage “the customer is always right” [...]
best bits of 2010
by denise lee yohn
on December 21, 2010
· 0 Comments
· in brand communication, brand delivery, brand perceptions, brand touchpoints, business, leadership, marketing, retail
Whew! What a year it’s been. Over the past year, my brain has pumped out 1778 tweets, 81 brand as business bites blog posts, 17 videos, 11 published articles, 11 brand as business brief newsletters, 10 podcast interviews, 8 QSR Magazine columns, 8 Slideshare documents, 7 speaking engagements, 3 guest blog posts, and countless random [...]
Sometime in the next year or two, I predict U.S. companies will undergo a human resources crisis. As businesses stabilize and people become accustomed to a certain degree of economic uncertainty, a high level of turnover is likely to threaten companies’ recoveries. Employees who survived multiple rounds of layoffs over the last couple of years [...]
ryanair: a brand i love to hate
by denise lee yohn
on September 10, 2010
· 0 Comments
· in brand communication, brand delivery, brand identity, brand perceptions, business, leadership
Eliminating co-pilots; offering standing-only cabins; asking customers to work the baggage conveyor belt – these are the things Michael O’Leary dreams of. As CEO of Ryanair, O’Leary loves to propose provocative potential developments for his airline. Does he do it because he’s a rabble-rousing PR machine or because he’s a shrewd businessman – or both? [...]
In a post earlier this week, I started to address why some companies don’t operationalize their brands. I suggested that there are 3 kinds of business leaders who fail to leverage the full potential of their brands.
Over coffee the other day a colleague asked me a question I actually get asked a lot: Do you find that people “get it?” By “it” he was referring to operationalizing the brand, the approach I teach and help my clients implement. He asked because he’s found, as have I, that although many company leaders [...]
mirror universe
by denise lee yohn
on July 20, 2010
· 4 Comments
· in brand communication, brand delivery, brand disappointments, brand touchpoints, marketing, retail
Those of you who are Star Trek fans would have felt right at home with me the other day. I went to check out the new Microsoft store which just opened at Fashion Valley mall here in San Diego because I wanted to do a compare/contrast to the Apple store in the same mall. My [...]
keys to compelling customer experiences
by denise lee yohn
on July 13, 2010
· 0 Comments
· in brand delivery, brand perceptions, brand touchpoints, business, innovation, leadership, marketing, retail
Forrester’s Customer Experience Forum 2010: Creating Breakthrough Customer Experiences featured a fantastic line-up of speakers — including company leaders from client organizations as diverse as H&R Block, FedEx, and Sprint, as well as thought leaders from Forrester and other service providers. From all of the presentations, it was clear that “creating breakthrough customer experiences” (defined [...]
six months of stuff for your brain to chew on
by denise lee yohn
on July 8, 2010
· 0 Comments
· in brand communication, brand delivery, brand perceptions, business, marketing, retail, trends
Now that summer is officially here, I wanted to take a look back at the past 6 months and see what kinds of conversations had been sparked by brand as business bites. The following are the top posts from each month in terms of number of re-tweets, comments, or emails they generated – I’ve also [...]
more from denise
tweets
Archives
Categories
- 5 favorites on friday
- administrative
- best brands lists
- brand as business buffet
- brand communication
- brand delivery
- brand disappointments
- brand equity
- brand extension
- brand fun
- brand identity
- brand names
- brand perceptions
- brand portfolio
- brand tools
- brand touchpoints
- brand value
- brand value creation
- brands we would miss
- business
- innovation
- leadership
- marketing
- marketing to women
- packaging
- podcast only
- retail
- sales
- trends
- Uncategorized
Tags
advertising Advertising Age America's Next Great Restaurant Apple Bobby Flay brand brand as business brand building brand communication brand communications Brand experience brief brand perceptions brand touchpoints brand value BusinessWeek CES Chipotle culture Curtis Stone customer experience denise lee yohn differentiation fast casual restaurants Harvard Business Review innovation iPhone Jonathan Salem Baskin leadership Lorena Garcia marketing NBC New York Times Nike operationalize pricing QSR QSR Magazine restaurant branding retail social media Sony Starbucks Steve Ells storytelling values
