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brand experience brief: ihop express

by denise lee yohn on December 19, 2011 · 4 Comments · in brand delivery, brand names, marketing, retail

(Welcome to the latest “brand experience brief” — insights from my audits of new and interesting retail and restaurant concepts.) What:  ihop express test concept from the 1500-unit casual dining chain, IHOP targeted to “Millennials who don’t do breakfast,” the format is intended to give the younger target “an on-the-go option” since they don’t go [...]

build your brand with a cohesive customer experience

by denise lee yohn on November 22, 2011 · 0 Comments · in brand delivery, brand tools, brand touchpoints, retail

The holiday shopping season is upon us and retailers are trying to navigate the challenges and opportunities of the new retail reality.  As a recent Bloomberg Businessweek article observed, “Americans don’t shop the way they used to.”

culture isn’t enough

by denise lee yohn on November 15, 2011 · 0 Comments · in brand delivery, business, leadership

Culture is quite the hot topic in business these days.  The adage “Culture eats strategy for lunch” has been acknowledged for ages, but it seems the importance of culture is being emphasized now more than ever.

brand experience brief: the walmart.com store

by denise lee yohn on November 11, 2011 · 2 Comments · in brand delivery, brand touchpoints, retail

(This is the first installment of “brand experience briefs” — insights from my audits of new retail and restaurant concepts.) What:  the Walmart.com store

note to ceo: take a crap

by denise lee yohn on October 25, 2011 · 0 Comments · in brand delivery, brand perceptions, brand touchpoints, leadership, retail

I’m guessing most of you don’t frequently have the opportunity to tell your CEO to go take a crap, but that’s essentially what I did last year – and ever since, we’ve had a fruitful and rewarding relationship.

kicking off a brand journey

by denise lee yohn on August 16, 2011 · 3 Comments · in brand delivery, business, leadership

Last week one of my clients kicked off the journey to operationalize its brand with a fantastic Leadership Meeting! I thought I’d share what the meeting entailed in an effort to pull back the curtain on how I help companies operationalize their brands to grow their businesses.

filling shopping bags by filling needs

by denise lee yohn on June 7, 2011 · 0 Comments · in brand delivery, brand touchpoints, retail

For the retail industry, the Great Recession has become the Great Malaise. Last week, Karen Talley reported in the Wall Street Journal that most retailers missed expectations for May. While there were some bright spots, the 25 retailers tracked by Thomson Reuters posted 4.9% growth in May same-store sales, instead of the expected 5.4% gain.

trader joes, where less is more

by denise lee yohn on May 31, 2011 · 6 Comments · in brand communication, brand delivery, brand touchpoints, marketing, retail

(Welcome to the second in a two-post series on how retailers manage the choice conundrum.  This is written by C. B. Whittemore, Chief Simplifier of Simple Marketing Now, a marketing communications consultancy focused on simplifying customer interactions with social media and content marketing.  The first post, REI Makes Choosing Easier, which I wrote, can be found [...]

america’s next great restaurant episode eight recap

by denise lee yohn on April 25, 2011 · 0 Comments · in brand delivery, brand touchpoints, leadership

DLYohn America’s Next Great Restaurant 04.24.11 Episode 8 Recap from Denise Lee Yohn on Vimeo. other insights from the show: targeting and focus are more important that size and mass appeal — episode 7 recap attention to detail can make or break a business — episode 6 recap the adage “the customer is always right” [...]

best bits of 2010

by denise lee yohn on December 21, 2010 · 0 Comments · in brand communication, brand delivery, brand perceptions, brand touchpoints, business, leadership, marketing, retail

Whew!  What a year it’s been. Over the past year, my brain has pumped out 1778 tweets, 81 brand as business bites blog posts, 17 videos, 11 published articles, 11 brand as business brief newsletters, 10 podcast interviews, 8 QSR Magazine columns, 8 Slideshare documents, 7 speaking engagements, 3 guest blog posts, and countless random [...]

circumvent a hr crisis with employee brand engagement

by denise lee yohn on November 1, 2010 · 0 Comments · in brand delivery, business, leadership

Sometime in the next year or two, I predict U.S. companies will undergo a human resources crisis. As businesses stabilize and people become accustomed to a certain degree of economic uncertainty, a high level of turnover is likely to threaten companies’ recoveries. Employees who survived multiple rounds of layoffs over the last couple of years [...]

ryanair: a brand i love to hate

by denise lee yohn on September 10, 2010 · 0 Comments · in brand communication, brand delivery, brand identity, brand perceptions, business, leadership

Eliminating co-pilots; offering standing-only cabins; asking customers to work the baggage conveyor belt – these are the things Michael O’Leary dreams of.  As CEO of Ryanair, O’Leary loves to propose provocative potential developments for his airline. Does he do it because he’s a rabble-rousing PR machine or because he’s a shrewd businessman – or both?  [...]

why not operationalize brands? part 2

by denise lee yohn on August 12, 2010 · 0 Comments · in brand delivery, business, leadership

In a post earlier this week, I started to address why some companies don’t operationalize their brands.  I suggested that there are 3 kinds of business leaders who fail to leverage the full potential of their brands.

why not operationalize brands? part 1

by denise lee yohn on August 9, 2010 · 0 Comments · in brand delivery, business, leadership

Over coffee the other day a colleague asked me a question I actually get asked a lot:  Do you find that people “get it?”  By “it” he was referring to operationalizing the brand, the approach I teach and help my clients implement.  He asked because he’s found, as have I, that although many company leaders [...]