Currently viewing the category: "brand delivery"

brand experience brief: walgreens chicago flagship

by denise lee yohn on May 21, 2012 · 0 Comments · in brand delivery, brand perceptions, retail

(Welcome to a Brand Experience Brief — insights and analysis from my audit of a new and interesting retail or restaurant concept.) Walgreens is trying to “transform from a traditional drugstore to a retail health and daily living destination,” according to Joe Magnacca, the company’s president of daily living products and solutions.  Its flagship stores showcase its new [...]

more than a concept

by denise lee yohn on May 10, 2012 · 0 Comments · in brand delivery, brand perceptions, retail

brand as business bit:  “A strong concept that has the potential to evolve into a brand” is among the five criteria for a successful fast casual restaurant concept, according to Don Fox, CEO of Firehouse Subs.  Speaking at an education session at the National Restaurant Show earlier this week, Don shared his insights about growth. [...]

nine criteria of breakthrough brand experiences

by denise lee yohn on May 8, 2012 · 2 Comments · in brand delivery, brand perceptions, brand touchpoints, business, retail

What makes a store more than a store?  What makes a breakthrough brand experience at retail? These are questions that companies with brick and mortar assets wrestle with as they continue to lose share to online competitors or to those with mobile capabilities (smart phone-enabled mobile commerce as well as IRL roving mobile units and [...]

brand experience brief: lego

by denise lee yohn on April 25, 2012 · 0 Comments · in brand delivery, brand touchpoints, business, retail

(Here’s my newest Brand Experience Brief — insights and analysis from my audits of new and interesting retail or restaurant concepts.) It’s always interesting to see how product companies create retail experiences for their brands.  That’s why I’m eager to share my download on the LEGO store.  It’s a solid experience for the LEGO brand, but they [...]

has shoedazzle lost its dazzle?

by denise lee yohn on April 23, 2012 · 2 Comments · in brand delivery, brand perceptions, business, marketing

Change is good.  It’s more than good – it’s necessary for growth.  Companies need to evolve their offerings in order to keep things fresh and their customers interested. But what happens when a company changes its business model in a way that strips away a valuable element of its brand equity?  Is it able to [...]

brand experience brief: pie-ology

by denise lee yohn on April 4, 2012 · 2 Comments · in brand delivery, brand perceptions, brand touchpoints, business, retail

(Here’s the latest Brand Experience Brief — insights and analysis from my audits of a new or interesting retail or restaurant concept.) Pie-ology, a new pizzeria concept inspired by Chipotle, delivers a remarkable brand experience — check it out: other brand experience briefs: The Habit Burger Grill uniqlo ihop express  

radical differentiation at lululemon

by denise lee yohn on March 28, 2012 · 0 Comments · in brand delivery, brand perceptions, business, marketing, marketing to women, retail

Last week, the Wall Street Journal featured a piece about Lululemon Athletica’s “secret sauce.”   Although many stories have been written about the retailer of yoga-inspired athletic apparel, this one succinctly relayed the elements that distinguish Lululemon from other brands.

brand experience brief: uniqlo

by denise lee yohn on March 17, 2012 · 0 Comments · in brand communication, brand delivery, brand touchpoints, retail

(Check out my latest “brand experience brief” — a report with insights and analysis of new and interesting restaurant and retail concepts.) Fast fashion retailer Uniqlo is on a roll.  I visited the company’s Herald Square location, one of three stores it has in New York City.  Here’s what I thought of the brand experience there: more brand [...]

steve jobs on brand-building

by denise lee yohn on March 6, 2012 · 0 Comments · in brand communication, brand delivery, brand names, brand perceptions, brand touchpoints, business, leadership, marketing

On the eve of a special Apple event, it seems the allure of the Apple brand is as strong as ever.  “We have something you really have to see. And touch,” declares the invitation to the March 7th media event.  Quite a buzz has been building up! I don’t know if tomorrow’s announcement will impress [...]

would you like a coffee with that wi-fi?

by denise lee yohn on February 27, 2012 · 1 Comments · in brand delivery, business, retail

Once upon a time, Wi-Fi was a novelty in coffee shops.  It was an unexpected bonus that we encountered when patronizing certain Starbucks or some other forward-looking establishments.

brand experience brief: rei soho

by denise lee yohn on February 18, 2012 · 0 Comments · in brand delivery, brand touchpoints, innovation, retail

(Welcome to a “brand experience brief” — insights and analysis of new and interesting restaurant and retail concepts.) REI’s first store in New York City is the quintessential flagship store – it’s big, it’s in a prominent location, and it showcases the brand like no other retail store. Check out my video recap on this [...]

brand elephant

by denise lee yohn on February 14, 2012 · 0 Comments · in brand delivery, brand perceptions

brand as business bit:  In my inaugural piece as a regular contributor on OPEN Forum, I talk about how attempts to define a brand make me think of the elephant parable. You know the one in which different blind men describe an elephant based on what different body parts feel like. I referenced a few [...]

a brand lesson from komen and planned parenthood

by denise lee yohn on February 13, 2012 · 0 Comments · in brand communication, brand delivery, business, leadership

brand as business bit:  I’m interested in the Komen/Planned Parenthood situation from a brand point of view, not a political or moral one.  That’s why a piece by James Gregory, CEO of Core Brand, a brand valuation consultancy, piqued my interest. He says the Komen organization should have done things differently by focusing on: “basic [...]

brand experience brief: ihop express

by denise lee yohn on December 19, 2011 · 5 Comments · in brand delivery, brand names, marketing, retail

(Welcome to the latest “brand experience brief” — insights from my audits of new and interesting retail and restaurant concepts.) What:  ihop express test concept from the 1500-unit casual dining chain, IHOP targeted to “Millennials who don’t do breakfast,” the format is intended to give the younger target “an on-the-go option” since they don’t go [...]