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sam rosen on the future of media

by denise lee yohn on September 21, 2011 · 0 Comments · in brand communication, marketing

What are some of the different views of the value, role, and best approaches to paid, owned, and earned media? Why are conversation and storytelling so important in today’s media? How can companies use content to make people’s lives better? These are the questions I cover in today’s inteview.  My guest is Sam Rosen, Creative [...]

lessons from lady gaga

by denise lee yohn on September 6, 2011 · 2 Comments · in brand communication, brand identity, brand perceptions, marketing

In a recent post, I described a meeting I led for one of my clients that needed to engage its senior leadership with its brand. And I mentioned that I had started the meeting with a cheeky “What Can Brands Learn from Lady Gaga?” video. Although I can’t show the video here, I did want [...]

missed opportunities

by denise lee yohn on August 23, 2011 · 1 Comments · in brand communication, brand touchpoints

The adage “god is in the details” is usually offered in reference to a small mistake with big consequences. And when it comes to brand touchpoints, it’s commonly known how a screw-up here or a snafu there can cause significant damage to a brand’s image and equity. But often the most important details are ones [...]

chisa needs it only on the ends

by denise lee yohn on August 2, 2011 · 0 Comments · in brand communication, brand perceptions, marketing

I may be dating myself with this headline, but I’m hoping at least a few of my readers remember those Silkience hair care commercials from the 70’s because it helps make an important point about targeting.

if brands were like rock stars

by denise lee yohn on July 5, 2011 · 1 Comments · in brand communication, brand perceptions

I had the pleasure of attending two concerts in the last couple of weeks – and although they were entirely different experiences, I came away with the same impression: if brands were like rock stars, they would win over people’s hearts and minds for life. Now, I don’t mean just any rock star – I [...]

say cheese

by denise lee yohn on June 21, 2011 · 0 Comments · in brand communication, brand perceptions, innovation, marketing

What do cameras and sandwiches have in common? A lot, Jonathan Kaplan hopes. The creator of Flip Video, the super-simple camcorder device that provided a lot of the initial fuel behind YouTube’s early growth, has gotten a lot of press lately about his latest aspiration: The Melt, a nationwide chain of restaurants offering gourmet variations [...]

trader joes, where less is more

by denise lee yohn on May 31, 2011 · 6 Comments · in brand communication, brand delivery, brand touchpoints, marketing, retail

(Welcome to the second in a two-post series on how retailers manage the choice conundrum.  This is written by C. B. Whittemore, Chief Simplifier of Simple Marketing Now, a marketing communications consultancy focused on simplifying customer interactions with social media and content marketing.  The first post, REI Makes Choosing Easier, which I wrote, can be found [...]

brite ideas at the intersection of brands, innovation, and technology

by denise lee yohn on April 12, 2011 · 0 Comments · in brand communication, business, innovation, marketing

Leading thinkers and practitioners gathered last month at Columbia Business School’s Center for Global Brand Leadership BRITE ’11 conference. It was billed as a forum “to discuss emerging trends in marketing, technology, society, and culture and how these trends can transform the ways that companies build and sustain great brands.” I found the perspectives on [...]

enchanting guy kawasaki

by denise lee yohn on March 24, 2011 · 0 Comments · in brand communication, business, innovation, leadership, marketing

I never tire of hearing Guy Kawasaki speak, so his recent address at the NRF’s INNOVATE 2011 Conference was a delight to attend. He demonstrated a spirit of service and humility as he offered the audience the option of hearing a couple different presentations — and then indulged our urgings and delivered both of them [...]

america’s next great restaurant episode three recap

by denise lee yohn on March 21, 2011 · 0 Comments · in brand communication, brand names, business, leadership, marketing

This week’s challenge for contestants in NBC’s reality show America’s Next Great Restaurant was to develop a slogan for their restaurant concept.  Here are my thoughts on the ideas they developed and what makes a great brand slogan in general: DLYohn America’s Next Great Restaurant 03.20.11 Episode 3 Recap from Denise Lee Yohn on Vimeo.

top tweets from brite conference

by denise lee yohn on March 17, 2011 · 1 Comments · in brand communication, brand equity, brand perceptions, brand touchpoints, business, innovation, marketing

DLYohn Top Tweets from BRITE Conference 03.11   View more presentations from Denise Lee Yohn, Inc.

what’s next in retail from etail

by denise lee yohn on March 15, 2011 · 0 Comments · in brand communication, marketing, retail

The sessions at eTail, the conference for multi-channel and online retailers, were chock full of new perspectives and new technologies. The title for this year’s event, held last month in Palm Springs, was:  “The Future Is Now: Managing ‘What’s Next’ While Remaining Focused on Today’s Brand Experience.”

future of marketing

by denise lee yohn on February 8, 2011 · 10 Comments · in brand communication, brand touchpoints, business, innovation, marketing, trends

Late last year, 60 marketing experts shared their visions of the future of marketing through a “micro-conference” run by Sam Rosen of thoughtlead.  It found it fascinating on several levels.