brand power

A couple of weeks ago I started a blog post series on how to scale-up your brand.  Today I’m going to discuss five critical dimensions of brand power.  These dimensions indicate the strength of your brand to establish and maintain competitive advantage, command a price premium, and win customers’ loyalty.  They provide a simple way […]

onward by howard schultz

In lieu of my usual Brand Book Bites format, I wanted to share my favorite excerpts from Onward: How Starbucks Fought for Its Life without Losing Its Soul, the book Starbucks CEO Howard Schultz wrote in 2012 to memorialize the remarkable turnaround at his company after he returned to the helm in 2008. […]

choosing greatness

Good to Great, the bestselling book by Jim Collins, offers timeless insights into what it takes to become great.  It applies not only to businesses, but also to brands, people, churches, non-profits, governments, communities, and more.  I recently revisited the text, along with the monograph accompanying it, Good to Great and the Social Sector, and […]

back to brand basics

Given all the new media options and technology capabilities today, it’s easy to forget the essential truths about brands.  I read several reminders this past month about getting back to brand basics. […]

The Sharp Healthcare All-Staff Assembly provides a compelling example of how to engage, educate, and emotionally connect your workforce with your brand.  Take a look at this short video to see how this annual event helps keep the thousands of Sharp staff, partners, and volunteers motivated, aligned, and focused on delivering The Sharp Experience. DLYohn Brand […]

WGBD Troubleshooting Guide Cover

Has your growth stalled?  Do you struggle to become more innovative?  Do you think you’re losing control of your brand?  Are you concerned you haven’t figured out your new business strategy?  …your customer experiences?  …or your employee morale? In the 25+ years I’ve been helping business leaders address significant challenges like these, I’ve discovered that there […]