Currently viewing the category: "best brands lists"

best brands and companies lists

by denise lee yohn on March 22, 2012 · 2 Comments · in best brands lists, brand value, business

Have you ever wondered how closely a company’s brand value and revenue are correlated?  Or perhaps how well a company ranks as a place to work and how it ranks on innovation are correlated?  

perspectives on brand valuation

by denise lee yohn on October 4, 2010 · 0 Comments · in best brands lists, brand value, brand value creation

Brand value is all the buzz these days, thanks to the recent release of Interbrand’s Best Global Brands report.  I preempted the action with a post a few weeks ago called “The Problem with Brand Valuation.”  In it I took issue with a specific aspect of most valuation methodologies — a factor to account for [...]

what the hottest brands have in common

by denise lee yohn on December 10, 2009 · 0 Comments · in best brands lists, brand perceptions, innovation, marketing

Recently Ad Age published a list of what it considered to be “America’s Hottest Brands.”   The list featured 40 brands that are “setting the pace for innovation — and getting results – right now.”  Although their selection criteria wasn’t clear and I can’t say I agree with all of the choices, I did find some [...]

best global brands do’s and don’ts

by denise lee yohn on October 5, 2009 · 0 Comments · in best brands lists, brand value, marketing

Now that everyone has had a chance to digest BusinessWeek/Interbrand’s Best Global Brands report, I thought I’d offer some suggestions for how to use the results. There’s a risk that if someone doesn’t know what brand valuation really means or what it’s useful for, the conclusions and implications drawn from the report could be off.

everything you ever wanted to know about retail

by denise lee yohn on January 22, 2009 · 3 Comments · in best brands lists, brand delivery, brand value, retail

Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report and it is a must-read for anyone who wants insights into the retail sector.

konosuke matsushita r.i.p.

by denise lee yohn on October 14, 2008 · 0 Comments · in best brands lists, brand equity, brand names, brand value

Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.)  The company also ditched its National brand,

big brands’ blogs

by denise lee yohn on July 20, 2008 · 1 Comments · in best brands lists, brand communication

In preparing to launch my blog, I researched a lot of existing ones to get a sense of what works and what doesn’t.  As a brand person, I was particularly interested in whether or not brands themselves had blogs.  I looked at a sampling