Recently Ad Age published a list of what it considered to be “America’s Hottest Brands.” 
The list featured 40 brands that are “setting the pace for innovation — and getting results – right now.” Although their selection criteria wasn’t clear and I can’t say I agree with all of the choices, I did find some instructive insights in the write-up. (more…)
Now that everyone has had a chance to digest BusinessWeek/Interbrand’s Best Global Brands report, I thought I’d offer some suggestions for how to use the results. 
There’s a risk that if someone doesn’t know what brand valuation really means or what it’s useful for, the conclusions and implications drawn from the report could be off.
Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report 
and it is a must-read for anyone who wants insights into the retail sector. (more…)
Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.) 
The company also ditched its National brand, (more…)
In preparing to launch my blog, I researched a lot of existing ones to get a sense of what works and what doesn’t. As a brand person, I was particularly interested in whether or not brands themselves had blogs. I looked at a sampling (more…)