Currently viewing the category: "best brands lists"

corebrands jim gregory on brand power

by denise lee yohn on April 17, 2013 · 0 Comments · in best brands lists, brand value, business

For over 20 years CoreBrand has highlighted the most powerful brands in its Top 100 BrandPower Rankings.  The New York-based consulting firm recently released its 2012 report so I asked CEO and Founder, Jim Gregory, to join me to discuss the results.  Our discussion focused on technology brands including Google, Yahoo, Apple, and Samsung since I thought it [...]

what makes a brand strong

by denise lee yohn on October 22, 2012 · 0 Comments · in best brands lists, brand delivery, brand perceptions, brand value

brand as business bit:  By now you’ve probably read about Interbrand’s latest report on the Best Global Brands.  While most people were focused on the rankings, I was more interested in the piece about the valuation methodology which was buried in the report. Interbrand’s methodology is part art and part science, as evidenced by the [...]

best brands and companies lists

by denise lee yohn on March 22, 2012 · 2 Comments · in best brands lists, brand value, business

Have you ever wondered how closely a company’s brand value and revenue are correlated?  Or perhaps how well a company ranks as a place to work and how it ranks on innovation are correlated?   Tweet

perspectives on brand valuation

by denise lee yohn on October 4, 2010 · 0 Comments · in best brands lists, brand value, brand value creation

Brand value is all the buzz these days, thanks to the recent release of Interbrand’s Best Global Brands report.  I preempted the action with a post a few weeks ago called “The Problem with Brand Valuation.”  In it I took issue with a specific aspect of most valuation methodologies — a factor to account for [...]

what the hottest brands have in common

by denise lee yohn on December 10, 2009 · 0 Comments · in best brands lists, brand perceptions, innovation, marketing

Recently Ad Age published a list of what it considered to be “America’s Hottest Brands.”   The list featured 40 brands that are “setting the pace for innovation — and getting results – right now.”  Although their selection criteria wasn’t clear and I can’t say I agree with all of the choices, I did find some [...]

best global brands do’s and don’ts

by denise lee yohn on October 5, 2009 · 0 Comments · in best brands lists, brand value, marketing

Now that everyone has had a chance to digest BusinessWeek/Interbrand’s Best Global Brands report, I thought I’d offer some suggestions for how to use the results. There’s a risk that if someone doesn’t know what brand valuation really means or what it’s useful for, the conclusions and implications drawn from the report could be off. [...]

everything you ever wanted to know about retail

by denise lee yohn on January 22, 2009 · 3 Comments · in best brands lists, brand delivery, brand value, retail

Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report and it is a must-read for anyone who wants insights into the retail sector. Tweet

konosuke matsushita r.i.p.

by denise lee yohn on October 14, 2008 · 0 Comments · in best brands lists, brand equity, brand names, brand value

Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.)  The company also ditched its National brand, Tweet

big brands’ blogs

by denise lee yohn on July 20, 2008 · 1 Comments · in best brands lists, brand communication

In preparing to launch my blog, I researched a lot of existing ones to get a sense of what works and what doesn’t.  As a brand person, I was particularly interested in whether or not brands themselves had blogs.  I looked at a sampling Tweet