what the hottest brands have in common

Recently Ad Age published a list of what it considered to be “America’s Hottest Brands.”  ad age hottest brands The list featured 40 brands that are “setting the pace for innovation — and getting results – right now.”  Although their selection criteria wasn’t clear and I can’t say I agree with all of the choices, I did find some instructive insights in the write-up.  (more…)

Posted on December 10th, 2009 by denise lee yohn and filed under best brands lists, brand perceptions, innovation, marketing | 0 Comments | Comments RSS

best global brands do’s and don’ts

Now that everyone has had a chance to digest BusinessWeek/Interbrand’s Best Global Brands report, I thought I’d offer some suggestions for how to use the results. best global brands There’s a risk that if someone doesn’t know what brand valuation really means or what it’s useful for, the conclusions and implications drawn from the report could be off.

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Posted on October 5th, 2009 by denise lee yohn and filed under best brands lists, brand value, marketing | 0 Comments | Comments RSS

everything you ever wanted to know about retail

Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report and it is a must-read for anyone who wants insights into the retail sector. (more…)

Posted on January 22nd, 2009 by denise lee yohn and filed under best brands lists, brand delivery, brand value, retail | 3 Comments | Comments RSS

konosuke matsushita r.i.p.

Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.)  The company also ditched its National brand, (more…)

Posted on October 14th, 2008 by denise lee yohn and filed under best brands lists, brand equity, brand names, brand value | 0 Comments | Comments RSS

big brands’ blogs

In preparing to launch my blog, I researched a lot of existing ones to get a sense of what works and what doesn’t.  As a brand person, I was particularly interested in whether or not brands themselves had blogs.  I looked at a sampling (more…)

Posted on July 20th, 2008 by denise lee yohn and filed under best brands lists, brand communication | 1 Comment | Comments RSS