brand logos thumbs up

James Surowiecki’s column in The New Yorker last week, Twilight of the Brands, seemed to suggest that brands are dying.  He argued that the usefulness of brands has decreased given that “consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.” His observations about […]

Apple-thinkdifferent

When Adweek editor Jim Cooper asked me to write a Voices column for his magazine, I knew immediately the topic I wanted to discuss:  taglines.  Given how much creative and media has changed in recent years, it makes sense that those haiku-like brand sign-offs would also evolve. As I researched the topic, I found some […]

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In a recent post, I described a meeting I led for one of my clients that needed to engage its senior leadership with its brand. And I mentioned that I had started the meeting with a cheeky “What Can Brands Learn from Lady Gaga?” video. Although I can’t show the video here, I did want […]

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Last week one of my clients kicked off the journey to operationalize its brand with a fantastic Leadership Meeting! I thought I’d share what the meeting entailed in an effort to pull back the curtain on how I help companies operationalize their brands to grow their businesses. […]

fast-food

Attention:  fast food marketers – you’re wasting half of your advertising! But I’m not talking about the waste that John Wanamaker was referring to in his famous quip about not knowing which half of his advertising was being wasted.  I’m talking about the average of 48% of people who say there’s a big difference between […]