building a subscription commerce brand

ShoeDazzle took the retailing and investing worlds by storm four years ago as it broke new ground in what is now commonly referred to as subscription commerce.  After a “professional” CEO failed to grow the company and a valiant but unsuccessful attempt by its original CEO to get it back on track, just last week it announced that it is being acquired by its biggest competitor JustFab.shoe_dazzle homepage

Om Malik of GigaOm asked me to write about what the change means for subscription commerce.  Please check out my piece, What ShoeDazzle Teaches Us about Subscription Commerce, and let me know what you think.


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