brand experience brief: walgreens chicago flagship

(Welcome to a Brand Experience Brief — insights and analysis from my audit of a new and interesting retail or restaurant concept.)

Walgreens is trying to “transform from a traditional drugstore to a retail health and daily living destination,” according to Joe Magnacca, the company’s president of daily living products and solutions.  Its flagship stores showcase its new approach.  Check out my audit of the new Walgreens in downtown Chicago:

other brand experience briefs:

(If you’d like your team to re-think your brand experience, sign up for a Brand Experience Day.  We’ll head out into the field to experience concepts like these, and then regroup to identify and apply the new insights to your business.  Learn more.)



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