2.062012

brand experience brief: steak ‘n shake signature

(Here’s my latest Brand Experience Brief“ — insights and analysis of new and interesting restaurant and retail concepts.)

Steak ‘n Shake Signature in New York City’s Times Square is not your father’s Steak ‘n Shake.  With a retro-contemporary feel and upgraded menu, the classic diner change is trying to win over burger aficionados.  Check out my take on whether or not they’ve succeeded.

related brand experience briefs:

(If you’re Interested in learning how to improve your in-store experience, sign up for a Brand Experience Day. We’ll head out into the field to experience retail concepts — good and bad — and then regroup to identify and apply the insights to your business. Learn more.)

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