brand experience brief: rei soho

(Welcome to a “Brand Experience Brief” — insights and analysis of new and interesting restaurant and retail concepts.)

REI’s first store in New York City is the quintessential flagship store – it’s big, it’s in a prominent location, and it showcases the brand like no other retail store. Check out my video recap on this extraordinary experience:

other brand experience briefs:

• Steak ‘n Shake Signature
• Patagonia’s Tin Shed
• 77Kids

customer service, partnerships, REI, value-added service, customer experience, flagship store, New York City, brand-as-business brief, community engagement, SOHO