brand experience brief: patagonia’s tin shed

(Here’s the latest “Brand Experience Brief” — insights from my audits of new and interesting retail and restaurant concepts.)

Check out this video featuring photos and my notes on Tin Shed, Patagonia‘s new retail concept — and then check out my interview with head of retail marketing at Patagonia, Vickie Achee, which I posted a couple of days ago.  She calls Tin Shed “a grand experiment” for the company and explains the thinking behind the concept.

recent brand experience briefs:

  • ihop express – a fast casual concept from the venerable pancake chain
  • Walmart.com – a shopping mall retail storefront for Walmart’s online business
  • 77kids – a style lab in New York City’s Times Square for American Eagle Outfitters’ kids brand

(If you’re Interested in learning how to improve your in-store experience, sign up for a Brand Experience Day. We’ll head out into the field to experience retail concepts — good and bad — and then regroup to identify and apply the insights to your business. Learn more.)

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  • Hi Denise,
    Thanks for all of your informative work.

    I’ve been a Patagonia fan since I first saw their catalog back in the late 70’s. I instantly fell in love with the informative and stylish presentation.

    I agree with you that it looks like (having not been to one) the Tin sheds seem to lack any wow factor. Competition has grown exponentially since when they first turned the outdoor softwear industry on its head so I also agree, they need to step it up in that dept.

    It just seems like with a company with that many resources these store should have been better planned and executed?