8.122008
brand associations
have you heard about this cool site, Brand Tags? 
It creates tag clouds based on associations people have of brands — click on “whatever they say a brand is” to see all of the clouds currently available — the clouds provide a pretty revealing assessment of brands — some of the more interesting ones I’ve found are You Tube, Jenny Craig, and Starbucks.
the site is run by Noah Brier, a Mexican food-loving, world-observing planner and occasional DJ. I’ve never met the guy but I’ve found his stuff quite intriguing so he’s now on my blogroll — enjoy!
p.s. there’s even a Brand Tags blog — how meta is that?!