7.262012

brand-as-business perspectives from jim stengel’s grow

Jim Stengel’s book Grow:  How Ideals Power Growth and Profit at the World’s Greatest Companies presents brand-building through the lens of ideals.  This is very much in line with the benefits of the brand-as-business(tm) management approach – that is, how to use your brand platform as a management tool to fuel, align, and guide every task you undertake.

Here are some of the best brand-as-business bits from Grow:

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