the best brand-building bits from the gathering
A couple of weeks ago, executives from the U.S. and Canada gathered to discuss and celebrate some of the world’s most cult-like brands. The conference and awards gala, The Gathering, was produced by the Cult Collective, a brand engagement agency based in Calgary, and presented by the Globe & Mail. I had the pleasure of keynoting the conference and then enjoying the rest of the day learning from leaders from cult-like brands including Red Bull, Las Vegas, GoPro, and Harley-Davidson.
Check out the best brand-building bits from the day: