7 biggest brand stories from the restaurant industry in 2013
2013 was quite the year for the restaurant industry.
Taco Bell made a splash with its much-anticipated Cool Ranch Doritos Locos Tacos launch and Smashburger bowed its first TV campaign. Other big news was made by McDonald’s, Chipotle, Starbucks, and Panera – and then there was the non-news of KFC’s Original Recipe boneless chicken.
Check out my latest QSR Magazine column to get a recap on the biggest brand stories of the year.