3.292013

a healthy menu is in the eye of the beholder

With all the buzz about the potential ban in New York City of large soda sales, I thought it would be worth revisiting what “healthy food” really means.  Awhile back, Smartblog on Food and Beverage featured a piece of mine in which I outline the range of opportunities for restaurants to improve the health — and health perceptions — of their offerings.  It talks about how a healthy menu is really in the eye of the beholder, since different consumers define health in different ways.  For many people, health isn’t just about calorie counts – and the fact is, calories are actually a poor indicator of the healthfulness of food.  So, please take a listen and let me know what you think.

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