(Welcome to the newest brand experience brief. In each of these short videos, I provide an audit and analysis of a new or interesting restaurant or retail concept.)
Denny’s is embracing the brand positioning “America’s Favorite Diner.” Its new flagship location on Las Vegas’s Fremont Street reflects this new positioning, while including several Las Vegas touches including a working wedding chapel. Check out this video briefing on the customer experience there:
Brand Experience Brief: Denny’s on Fremont Street (by Denise Lee Yohn) from Denise Lee Yohn on Vimeo.
other brand experience briefs:
