BurgerKing, Volvo, Coke, LEGO, and ShoeDazzle were some of the brands in my recent conversations. Peruse this recap of my content this month to see what you might have missed:
brand-building:
- What a Strong Brand Does for a Small Business — my OPEN Forum column on why small businesses should invest in brand-building from the start
- Has ShoeDazzle Lost Its Dazzle? — a POV on ShoeDazzle’s move away from its subscription model
- Basketball Teams and Brands – a bit on what brand-builders can learn from Josh Harris’s moves to rejuvenate the 76ers
business and innovation:
- Once Upon a Company – a guest post of mine on the upMover blog about the internal power of storytelling
- Storytelling Strategies – a follow-up bit on storytelling best practices
- Could ‘Pink Slime’ Be Rebranded? – a comment from me on what “slimed” companies should do
- From Values to Action – a post relaying what I learned about values-based leadership from Kellogg professor Harry Kreamer
- Hip Help – a bit about how Help Remedies is turning drug marketing on its head
- Mary-Ann Somers on Coca-Cola’s New Ventures — an interview about the work of Coke’s Venturing and Emerging Brands business unit
brand communications:
- Burger King Enlists Celebs to Call Attention To New Menu That McD’s Already Has — a quote of mine about how Burger King seems to be copying others, instead of leapfrogging them
- McCabe on Advertising – a bit about how Ed McCabe used an iconoclastic approach to etch into our brains Volvo’s brand identity
restaurants and retail:
- Make Your Ethnic Concept a Familiar Favorite – my latest QSR Magazine column about introducing an unfamiliar concept
- Five P’s to a Priceless CE Retail Experience – a guest post on CEA’s Digital Dialogue about how to combat the showrooming effect
- Fast Food Line-Up – a bit comparing brand perceptions and tagline recall for Burger King, Wendy’s, and Taco Bell
- Brand Experience Briefs: video briefings of my insights and analysis of a Chipotle-inspired pizza concept, Pie-ology, and the LEGO store
Now…onward to May!
