From the monthly archives: August 2010

riding the headwinds of business

by denise lee yohn on August 30, 2010 · 0 Comments · in business

Ever run or cycled into a headwind? You have to work a lot harder to make the same progress that normally comes a lot more easily. Conversely, running or riding with the wind at your back is a glorious feeling. On a recent ride, I had plenty of opportunity to consider how headwinds and tailwinds [...]

sheryl adkins green on global brand-building

by denise lee yohn on August 24, 2010 · 0 Comments · in brand perceptions, brand touchpoints, business, leadership, marketing, marketing to women

Sheryl Adkins Green, Global Vice President of Brand Development for the iconic cosmetics brand Mary Kay Inc., is my guest for today’s interview. She has some important insights to share about how to build a brand across many different countries and cultures.  She speaks not only about understanding the differences and commonalities among women around [...]

business isn’t a popularity contest

by denise lee yohn on August 17, 2010 · 2 Comments · in brand equity, brand perceptions, business, trends

Bloomberg BusinessWeek’s publication of its “The Popularity Issue:  America’s most popular products and how they got that way” makes some fascinating statements about today’s business culture — but not because of the items it named (although those do make for an interesting read.) The fact that a business publication would devote an issue to things [...]

why not operationalize brands? part 2

by denise lee yohn on August 12, 2010 · 0 Comments · in brand delivery, business, leadership

In a post earlier this week, I started to address why some companies don’t operationalize their brands.  I suggested that there are 3 kinds of business leaders who fail to leverage the full potential of their brands.

why not operationalize brands? part 1

by denise lee yohn on August 9, 2010 · 0 Comments · in brand delivery, business, leadership

Over coffee the other day a colleague asked me a question I actually get asked a lot:  Do you find that people “get it?”  By “it” he was referring to operationalizing the brand, the approach I teach and help my clients implement.  He asked because he’s found, as have I, that although many company leaders [...]

the magic of selling

by denise lee yohn on August 3, 2010 · 1 Comments · in leadership, marketing, sales

Several weeks ago Bloomberg BusinessWeek published an article about Steve Jobs entitled, The Last Pitchman.  It documented Jobs’ seemingly inexplicable ability to sell practically anything, as evidenced by his glorious pitch for the iPhone 4, a “new” product which the news media had already gotten hold of and detailed weeks before.  I tore the pages [...]