From the monthly archives: July 2010

omar green on solving customers’ problems

by denise lee yohn on July 28, 2010 · 0 Comments · in business, innovation

Today I interview Omar Green, the Director of Strategic Mobile Initiatives at Intuit. I met Omar when I moderated a panel on “Mobile: New Business Models, New Markets” at the Red Herring North America conference last month.  I was so intrigued by the work Omar and his team are doing, I wanted him to share [...]

the brands at comic con 2010

by denise lee yohn on July 25, 2010 · 0 Comments · in brand fun

What a show!  Comic-Con 2010 was a blast.  Having heard about Comic-Con for so many years, I went to check it out for myself this year.  Not only did I want to see the crazy costumes and live panels, but I also wanted to see what was going on from a brand point of view.  [...]

mirror universe

by denise lee yohn on July 20, 2010 · 4 Comments · in brand communication, brand delivery, brand disappointments, brand touchpoints, marketing, retail

Those of you who are Star Trek fans would have felt right at home with me the other day.   I went to check out the new Microsoft store which just opened at Fashion Valley mall here in San Diego because I wanted to do a compare/contrast to the Apple store in the same mall.   My [...]

the joy luck club method to brand strategy

by denise lee yohn on July 15, 2010 · 0 Comments · in brand communication

I’ve finally gotten around to reading “The Opposite of Fate:  A Book of Musings,” a book released quite awhile ago by Amy Tan, the author of best-selling novels like The Joy Luck Club and The Kitchen God’s Wife.  Like all of her other writings, this book has been a delight to devour.  Not only has [...]

keys to compelling customer experiences

by denise lee yohn on July 13, 2010 · 0 Comments · in brand delivery, brand perceptions, brand touchpoints, business, innovation, leadership, marketing, retail

Forrester’s Customer Experience Forum 2010:  Creating Breakthrough Customer Experiences featured a fantastic line-up of speakers — including company leaders from client organizations as diverse as H&R Block, FedEx, and Sprint, as well as thought leaders from Forrester and other service providers. From all of the presentations, it was clear that “creating breakthrough customer  experiences” (defined [...]

six months of stuff for your brain to chew on

by denise lee yohn on July 8, 2010 · 0 Comments · in brand communication, brand delivery, brand perceptions, business, marketing, retail, trends

Now that summer is officially here, I wanted to take a look back at the past 6 months and see what kinds of conversations had been sparked by brand as business bites. The following are the top posts from each month in terms of number of re-tweets, comments, or emails they generated – I’ve also [...]

herman miller, a business lab disguised as a furniture company

by denise lee yohn on July 1, 2010 · 0 Comments · in business, innovation, leadership

I was fascinated by the story told in a recent strategy+business piece about Herman Miller, Inc., the “office-furniture maker.”  That descriptor belongs in quotation marks because it seems the company is as adept at building breakthrough business practices as it is its cool Aeron chairs.  The article offers a peak into the great company behind [...]