Comments on: reposition? just do it http://deniseleeyohn.com/bites/2010/06/14/reposition-just-do-it/ stuff for your brain to chew on Thu, 02 Feb 2012 20:37:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: nine lessons from mit enterprise forum | denise lee yohn: brand as business bites™ http://deniseleeyohn.com/bites/2010/06/14/reposition-just-do-it/comment-page-1/#comment-21885 nine lessons from mit enterprise forum | denise lee yohn: brand as business bites™ Tue, 22 Jun 2010 12:19:50 +0000 http://deniseleeyohn.com/bites/?p=3742#comment-21885 [...] re-position? just do it [...] [...] re-position? just do it [...]

]]> By: Mark Gallagher http://deniseleeyohn.com/bites/2010/06/14/reposition-just-do-it/comment-page-1/#comment-21309 Mark Gallagher Mon, 14 Jun 2010 22:49:41 +0000 http://deniseleeyohn.com/bites/?p=3742#comment-21309 Denise, As always, you make a great point. Fear of change is often the single biggest obstacle preventing companies from reaching their goals. However, what impresses me most about your post is your honesty. Not many consultants would preemptively state that their client was likely to fail. Usually that sort of talk is reserved as an excuse for why the new direction didn’t work, AKA "the client failed to properly implement the strategy." Your honesty is as refreshing as your insights. Cheers, Mark Gallagher Brand Expressionist® Blackcoffee® Denise,

As always, you make a great point. Fear of change is often the single biggest obstacle preventing companies from reaching their goals.

However, what impresses me most about your post is your honesty. Not many consultants would preemptively state that their client was likely to fail. Usually that sort of talk is reserved as an excuse for why the new direction didn’t work, AKA “the client failed to properly implement the strategy.”

Your honesty is as refreshing as your insights.

Cheers,

Mark Gallagher
Brand Expressionist®
Blackcoffee®

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