This month I’m honored to feature an interview with Michael Tchong.  Michael is a trend analyst who shares with his audiences insights into the present and future which can fuel breakthrough innovation.  Ever since I met Michael at a CMO Council summit a couple of years ago, I have enjoyed learning from him and really value his perspectives.

In our talk, Michael shares about the trends taking shape which are characterized by consumers’ TBD (too busy disorder) and DWT (driving while texting — the “new DWI”) and how marketers are rendering themselves control-less — but there are countless opportunities for marketers to reinvent themselves and their categories if they are willing to listen to consumers and put their minds to it.

On his site, Ubercool you can learn more about Michael and get a sneak peak at his new book, Social Engagement Marketing, which is due out this summer. Also be sure to check out his blog, Ubertrends .

Enjoy this inspirational and provocative interview!

Listen to this post as a podcast:

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other interviews:

• jeanne bliss on beloved companies
• scott goodson on cultural movements
• ben mcconnell on employees as brand evangelists
• andy beal on the social web and brand-building