From the monthly archives: June 2010

les mckeown on the path to success

by denise lee yohn on June 28, 2010 · 0 Comments · in business, leadership

I have a great interview to share with you! Les McKeown spoke with me about the stages companies work through on the way to success, which is the subject of his new book, Predictable Success: Getting Your Organization On the Growth Track–and Keeping It There. Les is a serial entrepreneur — he’s launched over 40 [...]

nine lessons from the mit enterprise forum

by denise lee yohn on June 22, 2010 · 2 Comments · in business, innovation, leadership, marketing

The MIT Enterprise Forum is a great program for gleaning business insights from real, live case studies.  Every month a CEO of a local, up and coming, high tech company presents an executive overview of his/her business and introduces two current challenges they’re facing.  Then an expert panel of advisors gives their advice and feedback [...]

consensus on retail

by denise lee yohn on June 17, 2010 · 0 Comments · in brand value, business, retail, sales

Consensus Advisors just released their 2009-2010 Retailer Health Ratings (RHRs) report.  The RHRs measure and compare retailers over a five-year period on: healthy growth asset utilization pricing power balance sheet strength The report and webinar were really interesting and so I thought I’d share some of the insights and my reactions.

reposition? just do it

by denise lee yohn on June 14, 2010 · 2 Comments · in brand delivery, brand perceptions, business, marketing

I’m working on two big and juicy brand repositioning projects.  While both involve quite significant departures from the companies’ current strategies and it’s still pretty early on in the projects, it’s likely one is going to be successful and the other, not, or at least less so. I thought the reason for the difference between [...]

no such thing as a free cookie

by denise lee yohn on June 10, 2010 · 0 Comments · in brand communication, brand touchpoints, marketing

an FSI from Sunday’s paper: View more presentations from Denise Yohn.

cashing in on concerts

by denise lee yohn on June 7, 2010 · 0 Comments · in business, marketing

In recent weeks, both the New York Times and Bloomberg Businessweek ran stories on the booming music concert business.  The Times piece, A Front-Row Seat, to Go? Rock Fans Pay for Perks relayed the success of VIP packages which give concert goers special perks like face time with the artists at thousands of dollars a [...]