Comments on: consumers as creatives http://deniseleeyohn.com/bites/2010/05/24/consumers-as-creatives/ stuff for your brain to chew on Thu, 02 Feb 2012 20:37:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Craig H http://deniseleeyohn.com/bites/2010/05/24/consumers-as-creatives/comment-page-1/#comment-20380 Craig H Tue, 01 Jun 2010 20:23:34 +0000 http://deniseleeyohn.com/bites/?p=3655#comment-20380 I definitely agree with your position. Useful and meaningful interactions between brands and their consumers needs to be interesting to be repeated. Certainly youtube shows the ability of spreading a message, but branding includes all aspects of look and feel. Not just the content itself. I feel that there will be backlash against this, and am somepoint, the format will just be "that cheesy thing where you submit your own video." I've made an argument before that branding includes doing things for your consumers that THEY want, and doing them for no reason. Just because you want to delight your consumers. The whole user generated content movement seems backwards to me. -C I definitely agree with your position. Useful and meaningful interactions between brands and their consumers needs to be interesting to be repeated. Certainly youtube shows the ability of spreading a message, but branding includes all aspects of look and feel. Not just the content itself. I feel that there will be backlash against this, and am somepoint, the format will just be “that cheesy thing where you submit your own video.”

I’ve made an argument before that branding includes doing things for your consumers that THEY want, and doing them for no reason. Just because you want to delight your consumers. The whole user generated content movement seems backwards to me.

-C

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