A couple of months ago I gave a workshop on my topic “Brand as Business:  How Companies Drive Business Growth by Operationalizing Their Brands.”  Feedback was so positive I thought I’d get a brief video of excerpts made to share with my readers here.    Please check it out and let me know what you think (run time:  approx. 8 minutes).

denise lee yohn brand as business workshop from Denise Yohn on Vimeo.