Comments on: brand platforms are like political ones http://deniseleeyohn.com/bites/2010/05/12/brand-platforms-are-like-political-ones/ stuff for your brain to chew on Thu, 17 May 2012 14:50:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marketing Forum http://deniseleeyohn.com/bites/2010/05/12/brand-platforms-are-like-political-ones/comment-page-1/#comment-24082 Marketing Forum Fri, 23 Jul 2010 00:38:02 +0000 http://deniseleeyohn.com/bites/?p=3571#comment-24082 Thanks for the great post and the great analogy. As a guy who's been in marketing for more than 15 years I can support what you're saying, "a brand should have a platform to delineate what it represents." Too often people run companies without a clear differentiator. Companies must set their platform - and not leave it up to their customers. Having a clear image, clearly articulating what you represent and what sets you apart is truly the way to rise above the crowd. Thanks for subscribing to this philosophy and calling attention to it publicly. Best, Mike Thanks for the great post and the great analogy. As a guy who’s been in marketing for more than 15 years I can support what you’re saying, “a brand should have a platform to delineate what it represents.” Too often people run companies without a clear differentiator.

Companies must set their platform – and not leave it up to their customers. Having a clear image, clearly articulating what you represent and what sets you apart is truly the way to rise above the crowd. Thanks for subscribing to this philosophy and calling attention to it publicly.

Best,
Mike

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