From the monthly archives: May 2010

the problem with menu labeling

by denise lee yohn on May 27, 2010 · 0 Comments · in brand communication, brand touchpoints

The new laws popping up which require restaurants to post calorie counts next to food listings have me concerned. This may come as a surprise to those who know me – after all, I am a fitness enthusiast and I try to practice healthy eating.   So the nutritional content of food is really important to [...]

consumers as creatives

by denise lee yohn on May 24, 2010 · 1 Comments · in brand communication, brand touchpoints, marketing

Rich Thomaselli from Advertising Age called me recently for some comments for an article he was writing, “If Consumer Is Your Agency, It’s Time for a Review.”  The piece turned out to be a great analysis of how the use of John Q. Public to develop ads has “jumped the shark” (as Rich refers to [...]

brand as business workshop

by denise lee yohn on May 20, 2010 · 0 Comments · in brand delivery, brand tools, business

A couple of months ago I gave a workshop on my topic “Brand as Business:  How Companies Drive Business Growth by Operationalizing Their Brands.”  Feedback was so positive I thought I’d get a brief video of excerpts made to share with my readers here.    Please check it out and let me know what you think [...]

rethink your business

by denise lee yohn on May 17, 2010 · 0 Comments · in business, leadership, marketing

“To Survive, the Fitness Industry Must Rethink Fitness” is a piece Club Industry, the magazine for fitness business professionals, asked me to write.

brand platforms are like political ones

by denise lee yohn on May 12, 2010 · 1 Comments · in brand communication, brand delivery, brand identity, brand tools

Earlier this week I posted some key takeaways from the keynote speakers and panelists at the Southern California Business Growth Conference.  As a panelist on the marketing track, one of the things I said during the “Brand Implementation & Impact: Bring your Brand to Market” session seemed to spark some interest of its own – [...]

takeaways from the business growth conference

by denise lee yohn on May 9, 2010 · 1 Comments · in brand communication, brand touchpoints, brand value, business, leadership, marketing

Last week I had the pleasure of serving as a panelist on the marketing track for the 26th Annual Southern California Business Growth Conference.  Co-hosted by the Harvard Business School Association of Orange County and USC Marshall Alumni Association, the conference attracted over 1,000 of the region’s elite business leaders, innovators and entrepreneurs.

what i learned from prahalad

by denise lee yohn on May 3, 2010 · 0 Comments · in business, innovation, leadership, marketing

Late last month the business world suffered a tremendous loss with the passing of C.K. Prahalad.  Harvard Business Review is not exaggerating when it calls Prahalad, one of the world’s “wisest and most influential management thinkers.”  I “discovered” Prahalad during my time at Sony, when my primary responsibilities transitioned from working on discrete projects and [...]