Comments on: the brand promise:reality gap http://deniseleeyohn.com/bites/2010/03/22/the-brand-promisereality-gap/ stuff for your brain to chew on Thu, 17 May 2012 14:50:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Educational Toys Online http://deniseleeyohn.com/bites/2010/03/22/the-brand-promisereality-gap/comment-page-1/#comment-99326 Educational Toys Online Fri, 22 Jul 2011 11:11:15 +0000 http://deniseleeyohn.com/bites/?p=3352#comment-99326 I could not agree more and it's not just the food industry - and it's not just retail in general, or call centres or any of the usual suspects. I could not agree more and it’s not just the food industry – and it’s not just retail in general, or call centres or any of the usual suspects.

]]> By: Chris Frank http://deniseleeyohn.com/bites/2010/03/22/the-brand-promisereality-gap/comment-page-1/#comment-18209 Chris Frank Tue, 27 Apr 2010 03:46:27 +0000 http://deniseleeyohn.com/bites/?p=3352#comment-18209 Great article, Denise. From my years as a server and manager in restaurants I can completely understand and agree. If the customer service doesn't deliver the promise to the customer, then whatever the company is "selling" isn't a bargain. Great article, Denise. From my years as a server and manager in restaurants I can completely understand and agree. If the customer service doesn’t deliver the promise to the customer, then whatever the company is “selling” isn’t a bargain.

]]> By: Vincent Ripp http://deniseleeyohn.com/bites/2010/03/22/the-brand-promisereality-gap/comment-page-1/#comment-17961 Vincent Ripp Thu, 22 Apr 2010 13:40:37 +0000 http://deniseleeyohn.com/bites/?p=3352#comment-17961 Denise, Would you do me the favor in letting me know who the value promotion company was. I work for an Arby's franchisee and fear that it might be us. Either way I'd like to know if it is. Thank You! Vincent Ripp Denise,

Would you do me the favor in letting me know who the value promotion company was. I work for an Arby’s franchisee and fear that it might be us. Either way I’d like to know if it is.

Thank You!
Vincent Ripp

]]> By: Future Fundraising Now http://deniseleeyohn.com/bites/2010/03/22/the-brand-promisereality-gap/comment-page-1/#comment-17472 Future Fundraising Now Mon, 12 Apr 2010 14:36:52 +0000 http://deniseleeyohn.com/bites/?p=3352#comment-17472 <strong>When brand and reality fail to meet...</strong> Here's some shocking -- shocking -- news from the world of fast food, from the Brand as Business Bites blog: The brand promise:reality gap. Apparently a recent study found that 48% of people say there's a big difference between what's promised in fa... When brand and reality fail to meet…

Here’s some shocking — shocking — news from the world of fast food, from the Brand as Business Bites blog: The brand promise:reality gap. Apparently a recent study found that 48% of people say there’s a big difference between what’s promised in fa…

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