Ben McConnell, one of the most influential online marketers, spoke with me about employees as brand evangelists and other developments in today’s participatory culture.
Ben is the co-author of the fun and insightful Church of the Customer blog, which he writes with Jackie Huba. With more than 121,000 daily readers, their blog is ranked as one of the most popular business blogs in the world and was recently named by MENG as one of Top 20 Marketing Blogs That Marketing Executives Read.
Ben is also author of two books, Citizen Marketers: When People are the Message and Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. He is also principal of management consulting firm Ant’s Eye View.
Because Ben has spent so much time thinking and writing about customers as brand evangelists, I wanted to get his take on employees as brand evangelists. He also shared insights on:
- the virtuous cycle of listening, applying, and measuring, for companies which want to foster employee and customer evangelism
- the benefits of companies which humanize themselves (vs. use corporate speak)
- how employees can encourage their companies to be more transparent
Lots of good stuff! You can contact Ben at ben ::*at*:: antseyeview.com. Enjoy!
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