From the monthly archives: February 2010

in csr, nike just does it

by denise lee yohn on February 25, 2010 · 3 Comments · in brand communication, business, innovation, leadership

Nike recently released their “Corporate Responsibility Report FY07-09” and I was so impressed by it, I just had to share my thoughts about it.

brand obituaries

by denise lee yohn on February 22, 2010 · 1 Comments · in brand perceptions, brand tools

I’m working with a client to develop a new brand platform and thought I’d share one of the tools I used in my engagement – Brand Obituaries.

insights and soundbites from seth godin

by denise lee yohn on February 15, 2010 · 2 Comments · in business, leadership

Last week I had the pleasure of hearing Seth Godin speak at a LinkedOC event.  He was promoting his latest book, Linchpin, Are You Indispensible? The talk was classic Seth – full of memorable quotes and entertaining images.  Explaining that linchpins are a new class of passionate people who make themselves indispensible, Seth was more [...]

andy beal on the social web and brand building

by denise lee yohn on February 11, 2010 · 2 Comments · in brand communication, brand perceptions, marketing

Andy Beal, an internet marketing consultant, award-winning blogger, professional speaker, and co-author of the critically-acclaimed book Radically Transparent: Monitoring & Managing Reputations Online, was kind enough to share a few moments with me earlier this week.  Our talk covers topics like: how the social web is changing search the difference between brand and online reputation [...]

manthems, delusions, and other super gaffes

by denise lee yohn on February 8, 2010 · 0 Comments · in brand communication, brand fun, brand perceptions

If you’ve been in the business long enough, you come to understand there are some basic rules to follow when running an ad on the Super Bowl.  Humor works best.  Use animals or big-breasted women – or both.  Wow people with extraordinary settings and production values. Many of the advertisers on last night’s big game [...]

misleading metrics

by denise lee yohn on February 2, 2010 · 1 Comments · in brand value creation, business, marketing, retail

Ever since the phrase “you manage what you measure” made its way into the dialogue of corporate America, metrics have played an increasingly important role in the management of businesses.  No one can argue the value of timely, detailed, and accurate measures of performance as assessments of effectiveness and guides for decision-making.  Yet, which metrics [...]