http://deniseleeyohn.com/bites/2010/01/25/pricing-strategies-gone-wrong/ stuff for your brain to chew on Thu, 02 Feb 2012 20:37:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://deniseleeyohn.com/bites/2010/01/25/pricing-strategies-gone-wrong/comment-page-1/#comment-13345 Marc Rullo Mon, 25 Jan 2010 19:28:27 +0000 http://deniseleeyohn.com/bites/?p=3051#comment-13345 Sometimes you need to consider loyalty when promoting or changing pricing strategies. Premium and loyal customers still need incentives to maintain the relationship. Too often we see companies like Directv who just cater to the new subscribers and gouge their current subscriber who they consider to be in the fold and no need to invest in. There is always margin opportunites when balanced with promotions and expansion. Price well my friends. Sometimes you need to consider loyalty when promoting or changing pricing strategies. Premium and loyal customers still need incentives to maintain the relationship. Too often we see companies like Directv who just cater to the new subscribers and gouge their current subscriber who they consider to be in the fold and no need to invest in. There is always margin opportunites when balanced with promotions and expansion. Price well my friends.

]]>