Comments on: what not to do http://deniseleeyohn.com/bites/2010/01/21/what-not-to-do/ stuff for your brain to chew on Thu, 02 Sep 2010 12:03:34 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Tom Asacker http://deniseleeyohn.com/bites/2010/01/21/what-not-to-do/comment-page-1/#comment-13210 Tom Asacker Fri, 22 Jan 2010 16:31:16 +0000 http://deniseleeyohn.com/bites/?p=3021#comment-13210 I view it as a bold, engaging move. Let's agree to disagree on this one, Denise. :) I view it as a bold, engaging move. Let’s agree to disagree on this one, Denise. :)

]]> By: denise lee yohn http://deniseleeyohn.com/bites/2010/01/21/what-not-to-do/comment-page-1/#comment-13185 denise lee yohn Thu, 21 Jan 2010 22:26:53 +0000 http://deniseleeyohn.com/bites/?p=3021#comment-13185 thanks for your comments, tom in my assessment, it's a matter of degree and emphasis -- there's nothing wrong with a "new and improved" message, but belaboring how bad things were before does no one any good thanks for your comments, tom
in my assessment, it’s a matter of degree and emphasis — there’s nothing wrong with a “new and improved” message, but belaboring how bad things were before does no one any good

]]> By: Tom Asacker http://deniseleeyohn.com/bites/2010/01/21/what-not-to-do/comment-page-1/#comment-13179 Tom Asacker Thu, 21 Jan 2010 19:35:54 +0000 http://deniseleeyohn.com/bites/?p=3021#comment-13179 I'm not so sure about the Domino's assessment Denise. Suppose a budget hotel chain, which you frequent to save money, announced that customers' found their beds to be small and generally uncomfortable. So they're now replacing all of their beds with "heavenly beds." Would you feel, "Wow. I've been stupid to sleep in those previous beds?" Or, "Great! They're improving the experience . . . for me? And I don't have to pay more." Apply that thinking to any less than stellar, budget-minded transactional experience and I think you'll find customers thinking, "Thanks! It's about time." And not, "I must have been an idiot." I’m not so sure about the Domino’s assessment Denise. Suppose a budget hotel chain, which you frequent to save money, announced that customers’ found their beds to be small and generally uncomfortable. So they’re now replacing all of their beds with “heavenly beds.” Would you feel, “Wow. I’ve been stupid to sleep in those previous beds?” Or, “Great! They’re improving the experience . . . for me? And I don’t have to pay more.”

Apply that thinking to any less than stellar, budget-minded transactional experience and I think you’ll find customers thinking, “Thanks! It’s about time.” And not, “I must have been an idiot.”

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