From the monthly archives: January 2010

strategic brand platforms

by denise lee yohn on January 28, 2010 · 1 Comments · in brand tools

Later today I will be presenting the new strategic brand platform to the Board of Directors for an organization I’ve been working with.  I thought I’d take this opportunity to share my approach to brand strategy.

my superbowl was filled with guacamole (podcast)

by denise lee yohn on January 27, 2010 · 0 Comments · in podcast only

pricing strategies gone wrong

by denise lee yohn on January 25, 2010 · 1 Comments · in brand perceptions, business, marketing

Companies need to make money – I get it.  And as a capitalist at heart, I generally subscribe to the business practice of charging what the market will bear. But as I’ve learned about the recent pricing decisions of two high-profile institutions of American culture – Starbucks and The New York Times – I’ve wondered [...]

what not to do

by denise lee yohn on January 21, 2010 · 3 Comments · in brand communication, brand perceptions, marketing, marketing to women

You know that feeling you get when watching that show, What Not to Wear?  Cringing and squirming, you watch as delusional people show off some of the most hideous outfits –  they think they actually look good when it is so clear they don’t.  That they would be so self-unaware is unbelievable. Well, that’s how [...]

social media’s brand-building potential

by denise lee yohn on January 18, 2010 · 1 Comments · in brand communication, brand tools, marketing, trends

Right before the holidays, MarketingSherpa released its “2010 Social Media Marketing Benchmark Report.”  The report indicated that “improving brand or product reputation” and “increasing brand or product awareness” did not rank highly in the list of social media objectives targeted and measured by U.S. marketers.  This confirms my own findings that companies are overlooking the [...]

is sorry the hardest word for companies?

by denise lee yohn on January 14, 2010 · 3 Comments · in brand tools, brand touchpoints

When it comes to mishaps, most companies seem to have adopted Discovery’s song “It’s Not My Fault” as their anthem – but it would be so much better for them to follow Akon’s lead and plainly state “Sorry, Blame It on Me.” To be clear, I’m not talking about issuing apologies for the sweeping mistakes [...]

sound bites from ces

by denise lee yohn on January 11, 2010 · 2 Comments · in brand communication, brand perceptions, innovation, marketing, marketing to women

I just returned from a great trip to CES, the Consumer Electronics Show.  There was a lot of excitement around new, innovative products and it seemed like important deals and connections were being made – it was an energizing way to start off the new year! I particularly enjoyed participating in some breakout sessions in [...]

ces 2010 highlight video

by denise lee yohn on January 8, 2010 · 1 Comments · in brand fun, innovation

a few things that caught my eye at CES 2010

how to differentiate

by denise lee yohn on January 7, 2010 · 0 Comments · in brand perceptions, brand tools, marketing

While you are reading this, I’m attending the Consumer Electronics Show.  I’ll be meeting with clients and prospects, attending educational sessions, and walking the show floor — the last activity is one that I always find both exciting and frustrating.  Exciting because there always so many new and cool gadgets and technologies to check out; [...]

brand impact in 2010

by denise lee yohn on January 4, 2010 · 4 Comments · in business, trends

Happy New Year! I hope you had a great holiday and you are as excited as I am about kicking off 2010! After the long hard haul of 2009, I’m eager to see business get off to a fresh start this year. It’s impossible to know exactly what the New Year will bring, but I’m [...]