Comments on: cutting corners http://deniseleeyohn.com/bites/2009/12/17/cutting-corners/ stuff for your brain to chew on Thu, 17 May 2012 14:50:55 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andy http://deniseleeyohn.com/bites/2009/12/17/cutting-corners/comment-page-1/#comment-11620 Andy Mon, 21 Dec 2009 04:33:28 +0000 http://deniseleeyohn.com/bites/?p=2827#comment-11620 Great post Denise. Those brands that continued to invest (and survived) will certainly be in better shape coming into January and February. While it's been tough for most businesses, just because you chose to focus on short-term promotions doesn't mean that you can't ween yourself off these tactics. The key will be in balancing these tactics that your customers are now used to, with added value and new product development. The goal should be to rebuild perceived value that may have been stripped away in the last 6 months. Great post Denise. Those brands that continued to invest (and survived) will certainly be in better shape coming into January and February.

While it’s been tough for most businesses, just because you chose to focus on short-term promotions doesn’t mean that you can’t ween yourself off these tactics. The key will be in balancing these tactics that your customers are now used to, with added value and new product development. The goal should be to rebuild perceived value that may have been stripped away in the last 6 months.

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