From the monthly archives: November 2009
T’was the day after Thanksgiving and all through the mall Shopkeepers and sales staff had prepared for it all They’d hung their over-sized sale signs and filled all their racks “Shoppers start your engines,” they suggested, “not a moment to relax.” Windows were a sea of red posters, red tags, and red decorations too Promoting [...]
I just finished listening to Chris Anderson’s latest book, Free, and I was particularly fascinated by the portion which discussed the changes in music distribution in China. I’ve been thinking a lot about how the book publishing business is experiencing some dramatic challenges and I believe there may be some important takeaways for book publishers [...]
Earlier this week I had the opportunity to hear the leaders behind four of the most exciting brands in action sports talk about their journeys as entrepreneurs. They were brutally honest about their struggles and gave some great advice. I’ve compiled my notes into the following presentation. Thanks much to the entrepreneurs: Brian Enge, CEO [...]
frozen yogurt and the future
by denise lee yohn
on November 16, 2009
· 2 Comments
· in brand delivery, brand tools, leadership, retail
I read with great interest an article in SmartBusiness about Red Mango and the yummy yogurt chain’s founder, president, and CEO of Red Mango, Dan Kim. I’m fascinated by the frozen yogurt chains that have emerged on the cultural landscape in last 5 years. Pinkberry has probably gotten the most coverage in the press, with [...]
Recently I met with the folks in Cisco’s brand group and was delighted to find a few simple brand tools sitting in the place where a person’s business cards are usually found.
so you want your own website
by denise lee yohn
on November 9, 2009
· 0 Comments
· in brand delivery, brand perceptions, brand touchpoints, retail
Recently several manufacturers have announced that they are initiating an e-commerce business. I’m not sure of the motivations behind these moves but it seems to be a growing trend. Although many manufacturers have been offering direct sales for many years through their own e-commerce sites, it seems we’re seeing a new surge of interest in [...]
The following is a guest post by a colleague, Craig Hoffman, former Senior Business Development Officer for NexCen Brands, Inc. During his tenure, NexCen acquired 9 consumer brands ranging from Bill Blass, The Athlete’s Foot, and Great American cookie. He developed a unique brand review that focused on understanding the brand first, then focused on [...]
Last Sunday’s New York Times included a piece, “At MoMA, ‘Permanent’ Learns to Be Flexible.” It outlined how the museum’s new chief curator of painting and sculpture, Ann Temkin, is challenging the rules of museum display. In the piece, I found some instructive parallels for struggling retailers.
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