The concept of CMO as “orchestrator” or “maestro” resonated most with me. This person leads a diverse team, guides each team member in playing his/her unique role for the benefit of the whole, call them forth for their appropriate solos and opportunities to shine.

While the instruments, or the types of players, may change and evolve with the times and/or the needs, that role feels like a core component of an organization’s success.

The “brand operator” roe is a critical one, as often marketers forget the internal customer. When operations, thought-processes, and the organizational culture are all “on brand,” it allows to organization to more fully realize its potential. Bridging the employer brand with the consumer/customer brand is a foundation for long-term success.