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	<title>Comments on: stuff that matters</title>
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	<description>stuff for your brain to chew on</description>
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		<title>By: in csr, nike just does it &#124; denise lee yohn: brand as business bites™</title>
		<link>http://deniseleeyohn.com/bites/2009/10/12/stuff-that-matters/comment-page-1/#comment-15029</link>
		<dc:creator>in csr, nike just does it &#124; denise lee yohn: brand as business bites™</dc:creator>
		<pubDate>Thu, 25 Feb 2010 15:02:14 +0000</pubDate>
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		<description>[...] stuff that matters [...]</description>
		<content:encoded><![CDATA[<p>[...] stuff that matters [...]</p>
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		<title>By: misleading metrics &#124; denise lee yohn: brand as business bites™</title>
		<link>http://deniseleeyohn.com/bites/2009/10/12/stuff-that-matters/comment-page-1/#comment-13764</link>
		<dc:creator>misleading metrics &#124; denise lee yohn: brand as business bites™</dc:creator>
		<pubDate>Tue, 02 Feb 2010 13:24:08 +0000</pubDate>
		<guid isPermaLink="false">http://deniseleeyohn.com/bites/?p=2410#comment-13764</guid>
		<description>[...] stuff that matters [...]</description>
		<content:encoded><![CDATA[<p>[...] stuff that matters [...]</p>
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		<title>By: brand documentaries &#124; denise lee yohn: brand as business bites™</title>
		<link>http://deniseleeyohn.com/bites/2009/10/12/stuff-that-matters/comment-page-1/#comment-8722</link>
		<dc:creator>brand documentaries &#124; denise lee yohn: brand as business bites™</dc:creator>
		<pubDate>Thu, 22 Oct 2009 15:54:55 +0000</pubDate>
		<guid isPermaLink="false">http://deniseleeyohn.com/bites/?p=2410#comment-8722</guid>
		<description>[...] something Jonathan Salem Baskin the author of Branding Only Works on Cattle and the Dim Bulb blog talked about recently.  That is, in brand-building today, the approach shouldn’t be to promise something and then hope [...]</description>
		<content:encoded><![CDATA[<p>[...] something Jonathan Salem Baskin the author of Branding Only Works on Cattle and the Dim Bulb blog talked about recently.  That is, in brand-building today, the approach shouldn’t be to promise something and then hope [...]</p>
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