http://deniseleeyohn.com/bites/2009/10/02/brands-vs-branding/ stuff for your brain to chew on Thu, 02 Feb 2012 20:37:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://deniseleeyohn.com/bites/2009/10/02/brands-vs-branding/comment-page-1/#comment-76208 Strong | business life | marah creative Thu, 28 Apr 2011 20:44:53 +0000 http://deniseleeyohn.com/bites/?p=2371#comment-76208 [...] from: Denise Lee Yohn This entry was posted in business life and tagged brand, marketing, message, strong. Bookmark the [...] [...] from: Denise Lee Yohn This entry was posted in business life and tagged brand, marketing, message, strong. Bookmark the [...]

]]> http://deniseleeyohn.com/bites/2009/10/02/brands-vs-branding/comment-page-1/#comment-8160 Jacco Mon, 05 Oct 2009 01:30:03 +0000 http://deniseleeyohn.com/bites/?p=2371#comment-8160 Thank you, Denise, this had to be written! Even certain expert bloggers in our industry that I value greatly still talk about branding as a verb. A brand is for the company a management tool, a beacon that enables focus and future direction. At the same time, a brand is also something that lives in consumers' minds. Both are not something you want to, or can, change by 'branding'. The only verbs relevant to, and affecting, brands are related to the product/service delivered. Branding is dead, long live brands! Thank you, Denise, this had to be written! Even certain expert bloggers in our industry that I value greatly still talk about branding as a verb. A brand is for the company a management tool, a beacon that enables focus and future direction. At the same time, a brand is also something that lives in consumers’ minds. Both are not something you want to, or can, change by ‘branding’. The only verbs relevant to, and affecting, brands are related to the product/service delivered. Branding is dead, long live brands!

]]> http://deniseleeyohn.com/bites/2009/10/02/brands-vs-branding/comment-page-1/#comment-8115 Search Engine Marketing | Taking Your Article Marketing Str | Article Marketing Strategies Sat, 03 Oct 2009 01:51:01 +0000 http://deniseleeyohn.com/bites/?p=2371#comment-8115 [...] brands vs. branding | denise lee yohn: brand as business bites™ [...] [...] brands vs. branding | denise lee yohn: brand as business bites™ [...]

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