From the monthly archives: October 2009

size as a competitive advantage

by denise lee yohn on October 29, 2009 · 0 Comments · in business, marketing

Establishing competitive advantage is one of the basic tenets of business strategy.  Companies must establish a way of standing out from competitive offerings and being perceived as different and better from those offerings. One business aspect that I believe is underutilized as a lever for competitive advantage is business size and scale.

missing the brand boat

by denise lee yohn on October 28, 2009 · 0 Comments · in podcast only

the business reset button

by denise lee yohn on October 26, 2009 · 2 Comments · in brand delivery, business, leadership

a paper and video that introduces fresh thinking and a new management approach to jumpstart the recovery

a leap of faith

by denise lee yohn on October 19, 2009 · 0 Comments · in brand fun, business, leadership

Steve McKee has started a great project, Find Your Nerve, “a grassroots effort to help get the economy moving again.”  Each business day of the fourth quarter features a post from someone about jumpstarting the recovery.  Today was my day:  please check out “A Leap of Faith.” Also I thought you might want to see [...]

a cmo’s dream team

by denise lee yohn on October 19, 2009 · 3 Comments · in business, leadership, marketing

Last week’s Ad Age featured an article called “Why It’s Time to Do Away With the Brand Manager.” The piece, and the Forrester research report which inspired it, argues for “changing the name ‘brand manager‘ to ‘brand advocate,’ and fundamentally changing marketer organizations in response to the onset of the digital age.” It reminded me [...]

the twitimpact phenomenon on brand at light speed

by denise lee yohn on October 14, 2009 · 2 Comments · in brand communication, brand perceptions, brand touchpoints

The following is a guest post from Dan Phillips, the co-founder of Skybend, a design and brand company focused on helping businesses navigate the gauntlet of electronic media. A classically trained artist turned graphics designer turned entrepreneur, Dan brings his unique perspective to branding efforts for businesses around the country. Contact Dan through his website [...]

stuff that matters

by denise lee yohn on October 12, 2009 · 3 Comments · in brand equity, brand value, business, marketing, trends

This is a continuation of the debrief from the Brand Managecamp conference.  In my last post, I relayed insights about Innovation from the “elite conference on branding” that I attended in Las Vegas last week.   Today I’m covering the 2 remaining themes that arose – both fall under the category of “stuff that matters”:  Substance [...]

fresh thinking from brand managecamp

by denise lee yohn on October 8, 2009 · 2 Comments · in business, innovation, marketing

Earlier this week I attended one of the best conferences I’ve ever been to – Brand Managecamp. Billed as the “elite conference on branding,” and featuring some heavy hitting speakers like guru Guy Kawasaki and marketing professor/legend Phil Kotler, I had quite high expectations going into it – and they definitely were met.  Len Herstein [...]

best global brands do’s and don’ts

by denise lee yohn on October 5, 2009 · 0 Comments · in best brands lists, brand value, marketing

Now that everyone has had a chance to digest BusinessWeek/Interbrand’s Best Global Brands report, I thought I’d offer some suggestions for how to use the results. There’s a risk that if someone doesn’t know what brand valuation really means or what it’s useful for, the conclusions and implications drawn from the report could be off.

brands vs. branding

by denise lee yohn on October 2, 2009 · 3 Comments · in brand delivery, business

Today’s post is actually an article of mine which brandchannel just published.  You can either click here to read it on brandchannel and track the comments brandchannel readers submit — or if you’re click-averse, just read on.