Comments on: corporate reports are brand touchpoints http://deniseleeyohn.com/bites/2009/09/28/corporate-reports-are-brand-touchpoints/ stuff for your brain to chew on Thu, 02 Sep 2010 12:03:34 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: BSV http://deniseleeyohn.com/bites/2009/09/28/corporate-reports-are-brand-touchpoints/comment-page-1/#comment-8004 BSV Tue, 29 Sep 2009 06:49:22 +0000 http://deniseleeyohn.com/bites/?p=2323#comment-8004 Yes, annual reports are a strange animal in the marketing communications world. Companies typically throw in all the bells and whistles (read: colour pictures, glossy covers, and other brand identifiers) when times are good. Unfortunately, when times are financially bad, most executive boards choose the Spartan direction to display their financial responsibility, thus targeting the target they most often consider to be the most important one--investors. Though I completely agree with your post, this particular piece of brand communications has an uphill battle. Yes, annual reports are a strange animal in the marketing communications world. Companies typically throw in all the bells and whistles (read: colour pictures, glossy covers, and other brand identifiers) when times are good. Unfortunately, when times are financially bad, most executive boards choose the Spartan direction to display their financial responsibility, thus targeting the target they most often consider to be the most important one–investors.

Though I completely agree with your post, this particular piece of brand communications has an uphill battle.

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