The folks at ChangeThis* are considering publishing my manifesto, “Reset: Re-ignite Your Business with the Power of Your Brand“ — and I need your votes to make it happen.
The manifesto asserts that it’s time to hit the reset button on business.
Business leaders need a new management strategy – one that’s more in tune with the changing market and optimizes the company’s core operating system in meeting demand.
“Brand as BusinessTM” is the ultimate business reset button. “Brand as Business” is the management approach that involves the deliberate and systematic management of the business around the brand. Using the brand as a management tool makes organizations more nimble, efficient, and focused.
The manifesto jump-starts the recovery with a new approach that transforms brand-building from a costly, discrete, subjective activity into the most integral way of managing and growing a business.
Please vote for the manifesto before October 14th — if it gets enough votes (how many is enough is not clear, but the more, the better), it will be published. Thanks in advance for your support!
*ChangeThis is the brainchild of Seth Godin — owned by 800-CEO-READ, ChangeThis publishes “thoughtful, rational, constructive arguments about important issues.“
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on Monday, September 14th, 2009 at 9:18 am and is filed under business, leadership.
Tagged with: 800 CEO READ, brand as business, business reset, ChangeThis, manifesto, Seth Godin. You can follow any responses to this entry through the RSS 2.0 feed.
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September 16th, 2009 at 11:14 am
Voted! Would love to read it once its been published. Good luck. Nam.
October 26th, 2009 at 10:09 am
[...] month I asked you to vote to get my manifesto, “Reset: Re-Ignite Your Business with the Power of Your [...]