From the monthly archives: September 2009
it’s not about the coffee
by denise lee yohn
on September 30, 2009
· 2 Comments
· in brand delivery, brand disappointments, brand perceptions, brand touchpoints
The following is a guest post by dear friend and consumer expert Brad Bennett. Brad is an ethnographer living the Chicago area. By stepping into consumers’ worlds, he uncovers stories that bring fresh perspective and new opportunities for clients and their brands. Contact Brad at Info AT BBennettCo DOT com. Starbucks is launching instant coffee. [...]
I’ve been doing research on some companies and have spent quite a bit of time looking at companies’ corporate reports – e.g., annual reports, official statements, corporate presentations, etc. I’m amazed at how many companies completely overlook these reports as touchpoints through which people experience their brands. Often the reports are dry and pedantic or [...]
Five years ago this month, I became an independent! Yep – back in September of 2004, I followed the advice of a book title I heard of (“Feel the Fear and Do It Anyway”) and resigned my VP/GM Brand and Strategy post at Sony Electronics, Inc. to hang out a shingle as an independent brand [...]
Last week I had the pleasure of hearing the Director of Vision, Innovation, & Strategy for the San Diego Zoo, Beth Branning, speak about “Implementing Organization-Wide Strategic Alignment.” The story of her efforts to drive through the organization the Zoo’s 5-year strategic plan provides some valuable insights and takeaways.
The TV show The Biggest Loser started up again this week. The show features contestants who train, diet, and compete in challenges to see who can lose the most weight. I started watching the show last season because a client of mine is a sponsor and I got hooked – not only is it inspirational [...]
The folks at ChangeThis* are considering publishing my manifesto, “Reset: Re-ignite Your Business with the Power of Your Brand“ — and I need your votes to make it happen.
Last week Ad Age announced that Anheuser-Busch InBev is holding an online contest in China in which consumers can pitch ideas for a Budweiser TV spot which will run during next year’s Chinese New Year. The only brief to the aspiring ad-makers: the commercial must include ants (a recurring theme for the brand’s Chinese New [...]
Advertising legend David Ogilvy once said, “Our business is infested with idiots who try to impress by using pretentious jargon.“ Those are pretty harsh words and I’m not sure I agree (entirely), but sometimes I see ads that seem to have been written by folks who are trying to impress vs. persuade or sell. Their [...]
The folks at BLACKCOFFEE have been inviting folks to complete the thought, “A Brand Is…” I was so fascinated to read the range of responses that I decided to take a closer look. I wanted to see what common themes emerged among people’s definitions of “Brand” and what we could learn from them.
starbucks went changin’ — best blogpost revisited
by denise lee yohn
on September 1, 2009
· 1 Comments
· in brand equity, brand fun, marketing, retail
Congratulations to Jon Galloway, the winner of the “vote for the best blogpost” celebration I held to mark the 1-year anniversary of my blog! Jon voted for “don’t go changin’ to try to please them,” a post I had written about why brands shouldn’t go chasing after customers. Jon explains his choice: This really resonated [...]
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