Comments on: 5 favorites on friday — favorite brand books http://deniseleeyohn.com/bites/2009/08/07/5-favorites-on-friday-favorite-brand-books/ stuff for your brain to chew on Thu, 02 Feb 2012 20:37:28 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: 5 favorites on friday -- favorite brand articles | denise lee yohn: brand as business bites™ http://deniseleeyohn.com/bites/2009/08/07/5-favorites-on-friday-favorite-brand-books/comment-page-1/#comment-6578 5 favorites on friday -- favorite brand articles | denise lee yohn: brand as business bites™ Fri, 21 Aug 2009 13:09:32 +0000 http://deniseleeyohn.com/bites/?p=1999#comment-6578 [...] in the series on my favorite brand resources (see fave brand books and blogs)…Today it’s 5 of my favorite brand [...] [...] in the series on my favorite brand resources (see fave brand books and blogs)…Today it’s 5 of my favorite brand [...]

]]> By: 5 favorites on friday -- favorite brand blogs | denise lee yohn: brand as business bites™ http://deniseleeyohn.com/bites/2009/08/07/5-favorites-on-friday-favorite-brand-books/comment-page-1/#comment-6291 5 favorites on friday -- favorite brand blogs | denise lee yohn: brand as business bites™ Fri, 14 Aug 2009 21:13:02 +0000 http://deniseleeyohn.com/bites/?p=1999#comment-6291 [...] I started a series about my favorite brand resources.  Last Friday’s post reviewed 5 of my favorite brand books; today it’s brand [...] [...] I started a series about my favorite brand resources.  Last Friday’s post reviewed 5 of my favorite brand books; today it’s brand [...]

]]> By: Kara http://deniseleeyohn.com/bites/2009/08/07/5-favorites-on-friday-favorite-brand-books/comment-page-1/#comment-6288 Kara Fri, 14 Aug 2009 20:11:10 +0000 http://deniseleeyohn.com/bites/?p=1999#comment-6288 Thank you for selecting "The Brand Gap" as one of your favorite branding books. I work for Peachpit Press and thought you and your readers would like to know that he recently released his very first video, INNOVATION WORKSHOP, that touches on the concepts presented in his 3 books. Also, there are exercises that expand to fill a full-day workshop (he usually charges $800 for these). More info can be found here: http://su.pr/2iE1k5 Thank you for selecting “The Brand Gap” as one of your favorite branding books.

I work for Peachpit Press and thought you and your readers would like to know that he recently released his very first video, INNOVATION WORKSHOP, that touches on the concepts presented in his 3 books. Also, there are exercises that expand to fill a full-day workshop (he usually charges $800 for these). More info can be found here:

http://su.pr/2iE1k5

]]> By: Natalie MacNeil http://deniseleeyohn.com/bites/2009/08/07/5-favorites-on-friday-favorite-brand-books/comment-page-1/#comment-6248 Natalie MacNeil Thu, 13 Aug 2009 20:02:20 +0000 http://deniseleeyohn.com/bites/?p=1999#comment-6248 It looks like I have my reading cut out for me over the next month because I have only read Built To Last. I love Good To Great! Thanks for sharing this list. I will definitely check out these titles. It looks like I have my reading cut out for me over the next month because I have only read Built To Last. I love Good To Great! Thanks for sharing this list. I will definitely check out these titles.

]]> By: Jacco http://deniseleeyohn.com/bites/2009/08/07/5-favorites-on-friday-favorite-brand-books/comment-page-1/#comment-6039 Jacco Fri, 07 Aug 2009 16:12:49 +0000 http://deniseleeyohn.com/bites/?p=1999#comment-6039 Nice initiative, Denise. And a great list. Personally my all time favorite book on brands is easily the Brand Gap, no need to read any other book on brands except probably the classics such as your nr 1 and nr 5 as well as Aaker's other book "Brand Portfolio Strategy". As I believe brands are part of life and are shaped by people, reading non-brand books probably inspires and educates even more. I am thinking about 'culture' books from Grant McCracken, recent "Habit", psychology related books and information on the digital revolution we are in, try for example Everyware (http://bit.ly/EOEBy - not an affiliate link!). Lots of this of course also available online everyday, looking forward to your recommendations on sites and blogs to check out. I will make sure to add my own again! Nice initiative, Denise. And a great list. Personally my all time favorite book on brands is easily the Brand Gap, no need to read any other book on brands except probably the classics such as your nr 1 and nr 5 as well as Aaker’s other book “Brand Portfolio Strategy”. As I believe brands are part of life and are shaped by people, reading non-brand books probably inspires and educates even more. I am thinking about ‘culture’ books from Grant McCracken, recent “Habit”, psychology related books and information on the digital revolution we are in, try for example Everyware (http://bit.ly/EOEBy – not an affiliate link!). Lots of this of course also available online everyday, looking forward to your recommendations on sites and blogs to check out. I will make sure to add my own again!

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