5 favorites on friday — favorite brand podcasts

Today wraps up my 5 favorites on friday series on great brand resources with a post on favorite podcasts.  podcast_rss_micWhile the challenge with past entries in the series (covering favorite brand books, blogs, and articles) was narrowing down the huge number of choices, this week I struggle to name 5 great podcasts on brands/branding.  (more…)

Posted on August 28th, 2009 by denise lee yohn and filed under 5 favorites on friday, business, marketing | 0 Comments | Comments RSS

crossing the protein chasm

One of the things I love to do when traveling on business is checking out new restaurant concepts.  On a recent visit to Chicago, I visited Protein Bar and I haven’t stopped thinking about the brand since.ProteinBarBackground_bigger

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Posted on August 24th, 2009 by denise lee yohn and filed under business, marketing | 1 Comment | Comments RSS

5 favorites on friday — favorite brand articles

Continuing in the series on my favorite brand resources (see fave brand books and blogs)…Today it’s 5 of my favorite brand articles. (more…)

Posted on August 21st, 2009 by denise lee yohn and filed under 5 favorites on friday, brand fun, brand value, business | 1 Comment | Comments RSS

vote for the best blogpost

Help me celebrate the 1-year anniversary of my blog by voting on your favorite blogpost!  As a thank you, your vote will qualify you to win a $50 gift card from Nike.com.bites logo

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Posted on August 18th, 2009 by denise lee yohn and filed under brand fun | 6 Comments | Comments RSS

creative brief template

This week’s AdAgeAd Age logo features a troubling piece, Want More Out of Your Agencies? Write Better Briefs:  Execs at Top Shops Say Clients Are Unclear About What’s Expected, Leading to Lots of Wasted Time.  The article cites research (more…)

Posted on August 18th, 2009 by denise lee yohn and filed under brand communication, brand tools | 0 Comments | Comments RSS

5 favorites on friday — favorite brand blogs

Last week I started a series about my favorite brand resources.  Last Friday’s post reviewed 5 of my favorite brand books; today it’s brand blogs.

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Posted on August 14th, 2009 by denise lee yohn and filed under 5 favorites on friday, brand fun | 2 Comments | Comments RSS

a tale of two rebrands: syfy and starbucks

To marketers in despair, a rebrand may be like a knight in shining armor.Knight How better to re-awaken the passion for a brand than to create a new name and image?!

Despite the promise of a fairy tale ending, more rebrands fail than succeed.  Executing a rebrand is fraught with challenges and requires some rather subjective decision-making.  The stories of two high profile rebranding efforts currently underway – the Sci-Fi Channel and Starbucks — prove this point. (more…)

Posted on August 11th, 2009 by denise lee yohn and filed under brand names, brand perceptions | 3 Comments | Comments RSS

5 favorites on friday — favorite brand books

In light of it being summer and time for some fun, I’m devoting each Friday in August to a post about my favorite brand resources.  Over the next few weeks, I’ll include recommendations for favorite articles, blogs, and podcasts on my favorite topic, brand — today, it’s 5 of my favorite brand books.

favorite brand books (more…)

Posted on August 7th, 2009 by denise lee yohn and filed under 5 favorites on friday, brand fun | 5 Comments | Comments RSS

bankruptcy is a brand event

CNN Money recently featured a list of 14 “brand name companies” that are going bankrupt.  bankruptcyAmong them were Crunch (the chain of fitness clubs), Tribune Co. (owners of the LA Times and the Chicago Tribune), and Hartmarx (the maker of mens’ suits).  (more…)

Posted on August 4th, 2009 by denise lee yohn and filed under brand communication, brand perceptions, business | 0 Comments | Comments RSS

the opinion in imho

Apparently my “Outside Insights” column, How to Defeat McDonald’s**,  on QSR Magazine‘s home page has prompted concern among the folks at McDonald’smcdonalds logoIt was intended as a service piece for fast feeders looking for insights on how to establish competitive advantage — but the Golden Arches media relations team seems to view it as a judgmental report on their strategies.

Quite frankly, I’m surprised by their reaction — but I’m curious to hear what you think.  Here’s the original piece, followed by the comments submitted by a McDonald’s spokesperson (she initially emailed these comments to me with a request for a correction to be issued.)

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Posted on August 2nd, 2009 by denise lee yohn and filed under brand touchpoints, business, marketing | 6 Comments | Comments RSS