http://deniseleeyohn.com/bites/2009/07/13/how-to-make-haier-a-household-name/ stuff for your brain to chew on Thu, 02 Sep 2010 12:03:34 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://deniseleeyohn.com/bites/2009/07/13/how-to-make-haier-a-household-name/comment-page-1/#comment-5057 Ray Hartjen Mon, 13 Jul 2009 20:31:35 +0000 http://deniseleeyohn.com/bites/?p=1879#comment-5057 It's almost "hidden" in point #2. Delivering exceptional customer experiences at key points in the purchase cycle is so important to do. Like most things important, it's pretty darn difficult too. But, the company that can consistently deliver excellence to consumers as they progress (and, at times, regress) through their purchase cycles creates differentiation in a much more cost effective manner than a product feature "arms race." It’s almost “hidden” in point #2. Delivering exceptional customer experiences at key points in the purchase cycle is so important to do. Like most things important, it’s pretty darn difficult too. But, the company that can consistently deliver excellence to consumers as they progress (and, at times, regress) through their purchase cycles creates differentiation in a much more cost effective manner than a product feature “arms race.”

]]>