From the monthly archives: June 2009
I’ve been thinking about the importance of connecting the internal organization with external customers. All too often it seems companies are either too inwardly focused, getting too caught up in their own capabilities, technologies, and process — or too outwardly focused, trying to be everything to everyone and ending up being nothing to no one.
Today my series on brand value creation comes to a close with a look at companies’ Learning and Growth. Previous posts have examined how brands create value for companies from the Customer, Financial (2 posts) , and Internal Business Process perspectives.
brand value creation — internal business process
by denise lee yohn
on June 18, 2009
· 4 Comments
· in brand delivery, brand value, brand value creation, business, marketing
The series on brand value creation continues today with a look at how brands create value for companies in their Internal Business Processes. Although a brand’s ability to create value from the Financial and Customer perspectives is probably the most important, its impact on Internal Business Processes is the most fundamental.
I’m taking a break from the series on brand value creation for a post on a topic I’ve been reading a lot about lately — saying “thank you.”
brand value creation — financial, part 2
by denise lee yohn
on June 11, 2009
· 0 Comments
· in brand equity, brand value, brand value creation
Why should stockholders care about a company’s brand? That’s the subject of today’s post, the 3rd in a series on the many ways a brand creates value for a company.
Here’s Post #2 in a series on how brands create value. I’m using Kaplan and Norton’s Balanced Scorecard as an organizing framework and kicked the series off with the Customer perspective. Today, the topic is Financial brand value creation.
Today I’m launching a short series on brand value creation. My intent is to outline the ways brands create value, organizing the points by the four quadrants of The Balanced Scorecard.
to women; love, marketers
by denise lee yohn
on June 1, 2009
· 3 Comments
· in brand communication, brand fun, marketing, marketing to women
To: Women of America From: W.T.F. (We Target Females), a coalition of marketers dedicated to making complete fools of ourselves while trying to market to women
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