Comments on: 5 brands we would miss: budget http://deniseleeyohn.com/bites/2009/05/04/5-brands-we-would-miss-avis/ stuff for your brain to chew on Sat, 13 Mar 2010 13:33:03 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: denise lee yohn: brand as business bites™ » Blog Archive » 5 brands we would miss: palm http://deniseleeyohn.com/bites/2009/05/04/5-brands-we-would-miss-avis/comment-page-1/#comment-2059 denise lee yohn: brand as business bites™ » Blog Archive » 5 brands we would miss: palm Thu, 07 May 2009 14:12:50 +0000 http://deniseleeyohn.com/bites/?p=1520#comment-2059 [...] Major Brands That Will Disappear” did indeed disappear. So far we’ve covered Budget, Saturn, and Crocs. Today’s post is devoted to [...] [...] Major Brands That Will Disappear” did indeed disappear. So far we’ve covered Budget, Saturn, and Crocs. Today’s post is devoted to [...]

]]> By: Gabriel Rossi- Branding http://deniseleeyohn.com/bites/2009/05/04/5-brands-we-would-miss-avis/comment-page-1/#comment-1932 Gabriel Rossi- Branding Tue, 05 May 2009 00:55:01 +0000 http://deniseleeyohn.com/bites/?p=1520#comment-1932 Denise, I agree with you that the Budget brand is a good one. However, the declining industry and harsh landscape competition leaves no choice in times of economic dislocation that we live. There are many reasons to euthanize a brand. As brand strategists, we know and probably agree with them. However, what about people that grow up with some brands, making them part of their lives? Should they just delete them? Great post! Gabriel Denise,

I agree with you that the Budget brand is a good one. However, the declining industry and harsh landscape competition leaves no choice in times of economic dislocation that we live.

There are many reasons to euthanize a brand. As brand strategists, we know and probably agree with them. However, what about people that grow up with some brands, making them part of their lives? Should they just delete them?

Great post!

Gabriel

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