24/7 Wall recently ran an article outlining “Twelve Major Brands That Will Disappear.”  They examined 100 “large brands facing troubled futures” and compiled a list of 12 brands that they believe will not survive until the end of 2010.  While the piece outlined the reasons for the brands’ pending demise, I was more interested in what we might lose as a result of the brands’ disappearance.

The brands seemed to call for something like John Moore‘s popular blog series “Would You Miss…“  Occasionally, John names a business and invites readers to respond whether or not they would miss the brand if it were to go out of business — and why.  John was gracious enough to let me riff off his blog and do a series of my own on the imperiled brands identified 24/7 Wall.

So starting tomorrow and for the rest of this week, I’ll be selecting a brand from the list each day and writing a brief commentary on why I would miss it — I would love to hear your reactions to my selections and rationale, as well as your thoughts on which brands you would miss and why.  For now, here’s the 24/7 Wall’s list:

1. Avis/Budget
2. Borders
3. Crocs
4. Saturn
5. Esquire Magazine
6. Gap, Old Navy, and Banana Republic
7. Architectural Digest Magazine
8. Chrysler
9. Eddie Bauer
10. Palm
11. AIG
12. United Airlines, US Air, or American Airlines

First up:  Avis/Budget — look for the post tomorrow!

This entry was posted on Sunday, May 3rd, 2009 at 11:23 am and is filed under brand fun, brands we would miss. Tagged with: , , , . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “5 brands we would miss: a series”

  1. denise lee yohn: brand as business bites™ » Blog Archive » 5 brands we would miss: avis Says:

    [...] I explained that I’m devoting my blog posts this week to a series on “5 Brands We Would Miss.”  The series, prompted by 24/7 Wall’s list of “Twelve Major Brands That Will [...]

  2. denise lee yohn: brand as business bites™ » Blog Archive » 5 brands we would miss: palm Says:

    [...] those of you just joining, my blog posts this week are a series of “5 Brands We Would Miss.”  The series explores what we would miss if some of the brands on 24/7 Wall’s list of [...]

  3. denise lee yohn: brand as business bites™ » Blog Archive » 5 brands we would miss: eddie bauer Says:

    [...] we come to the end of the “5 Brands We Would Miss” series.  Throughout the week we’ve looked at some of the brands on 24/7 Wall’s [...]

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